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Project Details

Consultant - E-commerce Shopping Consumer Insights

A leading global FMCG company

 Mumbai / Navi Mumbai

Posted on:  22/01/2020

Cinque Terre

Starts on:  29/01/2020

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Analytics/CRM, Trade and Shopper marketing, Media Management, Customer Loyalty & Retention,

INDUSTRY

Personal &Household Products

Company Details

A leading global FMCG company

Assignment Details

Our client, a leading global FMCG firm is looking to engage with a consultant having expertise in Ecommerce Insight to support the delivery of the eCommerce experience agenda as part of the Shopping Insights team based out of India.

Roles and Responsibilities -

- Support ad hoc research on understanding shopping behavior– from user experience testing, to assessing decisions develop & execute the research plan and the projects within it as required in partnership and consultation with the global eCommerce Shopping experience Insight manager.
- Help the organization to understand how people shop on-line, and demonstrate the difference in how they shop to how they think that they shop, and how to make a difference in on-line stores
- Support shaping and landing strategies with Key Customers & Channel owners. This includes meetings & presentations of insights & learnings to Key Customers
- Detect & understand CD needs and business questions to transform them into meaningful research questions
- Contribute to Trade story building for different categories
- Present to Key Customers & Channels
- Raise the voice of the shopper to impact the business in areas of activation.
- Roll out global methodologies & learnings locally from the Global Shopping eCommerce Insight team supported by the Regional / Cluster Shopping Insights team
- Make insights travel! Share best practices and learnings applicable to the country from the Region, from across the Region and the from around the World
- Actively participate in the global Shopping & eCommerce Insight meeting
- Track & share Shopper & Channel trends
- Manage the Insight budget effectively within its limits

Skills Required

• 4+ year experience
• Good experience in Consumer and Market Insight
• Good communication and presenting skills
• Basic understanding of retail & channel landscape
• Basic understanding of market research
• Interest in human behaviour / psychology
• Able to lead projects
• Basic analytical skills

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 3+ years

Qualification: Graduate

fleXpertise required

EcommerceMarket ResearchMarket InsightShopping InsightMarketingConsumer ResearchConsumer Insight

ESTIMATED BUDGET

-

 

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