A leading global FMCG company- Consultant

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Project Details

Consultant - Marketing Mix Deployment

A leading global FMCG company

Bangkok

Posted on: 19/05/2019

Starts on: 27/05/2019

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Strategic pricing/ Brand P & L, Product Management (incl product launch), Innovation/ New product development, Analytics/CRM,

INDUSTRY

Personal &Household Products

Company Details

A leading global FMCG company

Assignment Details

Our client, a leading global FMCG player, is looking to engage with a consultant having mix deployment skills for a short-term project in Bangkok.

Roles and Responsibilities include :
- Conduct statistical analysis, run regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales
- Forecast the impact of future sets of tactics taking into account costs and consumer wants
- Work with the client to optimize advertising mix and promotional tactics with respect to their sales revenue or profit
- Examine customer perceptions and competitor products to assess the firm's current pricing strategy and suggest new ones basis assessment
- Strategise on deploying effective promotional activities and identify the optimum channels of distribution to impact revenue/profit

Skills Required

- Prior experience in mix deployment is preferrable
- Experience in the Consumer Goods industry is preferrable
- Knowledge of marketing mix modelling (MMM) and other relevant statistical tools is a must

Assignment Duration

6 month(s)

Capacity Required

20+ Hrs/Week

No. of Positions

Nature of Work

On-Site

Profile Requirements

Experience: 10+ years

Qualification: Graduate

fleXpertise required

Market SizingBrand ManagementPublic RelationsBrand PromotionCustomer RetentionMix DeploymentAnalyticsPricing StrategyB2C MarketingMarketing Mix

ESTIMATED BUDGET

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