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Project Details

Consultant - Brand Manager

A leading global FMCG company

 Mumbai / Navi Mumbai

Posted on:  24/09/2020

Cinque Terre

Starts on:  15/10/2020

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Brand management, Marketing communications/promotions, External communications/public relations, Marketing Head/CMO functions, Innovation/ New product development,

INDUSTRY

Personal &Household Products

Company Details

A leading global FMCG company

Assignment Details

Our client , a leading FMCG Company, is looking to engage with a Brand Managing Consultant for relaunch and repositioning of a Perfume Brand in India. The project entails a full relaunch of packaging, product and proposition.

Roles and Responsibilities-

- Crafting the right marketing mix for each market (including pricing, positioning, product; packaging)
- Lead the Cross-Functional Project Team for delivery of project. (including R&D, SC, Finance, CMI)
- Lead packaging development for the innovation
- Lead product development and testing for the innovation
- Brief and create communication for delivery along with the innovation in each market (working in conjunction with CMI & Creative Agencies)
- Lead 360 degree asset creation (TV, Print, POSM & Digital)
- Lead processes for gate keeping including business cases, investment proposals, country meetings and gate documents.
- Market, Category & Brand assessment for each of the markets responsible
- Liaise with local teams to ensure projects fits country requirements and scope
- Find the right opportunities from local/global offerings to launch in India, first through E Com and then across premium MT.
- Activate through digital only communications/ influencer marketing model relevant to size, aspiration and TG of the range
- Deliver omnichannel marketing to ensure offline & online actions on this portfolio are seamless. In this we expect the incumbent to be proficient in understanding and use of PRM and data.

This is a 6 months project requiring your full time capacity based out of Mumbai.

Skills Required

- Master Degree within Marketing or Business Administration.
- Excellent written and verbal communication skills in English
- 1.5-2.5 years of experience in marketing or marketing services
- Strong Project Management skills. Experience in leading cross-functional team to deliver projects.
- Understands customers and shoppers.
- Has an experience in development and launch of consumer and shopper relevant innovations and relaunches.
- The candidate should display very high Bias for action, global mindset, consumer centricity & project management skills
- Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands ; consumers, Sense of Aesthetics, Analytical Thinking

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 3+ years

Qualification: Post Graduate or Higher

fleXpertise required

MarketingBrand ManagementConsumer InnovationsMarketing StrategyCustomer PerceptionBrand Development

ESTIMATED BUDGET

-

 

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