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Project Details

Consultant - Product Marketing Manager

A leading global FMCG company

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  28/04/2022

Cinque Terre

Starts on:  16/05/2022

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Brand management, Marketing communications/promotions, Product Management (incl product launch), Marketing Head/CMO functions, Innovation/ New product development, Analytics/CRM,

INDUSTRY

Household appliances and goods - durable

Company Details

A leading global FMCG company

Assignment Details

Our client, a leading FMCG organization is looking for a Product Marketing Manager for their Water and Air Wellness business.
The person will be responsible for thinking long term on ways to drive value to consumers, innovating on their behalf, executing on existing/future roadmaps, interacting with glocal stakeholders (business, R&D, operations), harmonizing discordant views, providing thought leadership for the business.

Deliverables include:
- Work with global team for creating the product innovation pipeline for India for 3-star innovation projects (*3-star entails product design/ chassis/ technology change) and timely delivery of projects.
- Lead Product Management for India for all 2-star innovation projects.
- Ensure product compliance in line with local regulatory/ legal requirement.
- Collaborate with the global team in understanding local marketing and channel needs, drive alignment on the brand, product strategy, product architecture, innovation funnel (12Q plans) and in-line deployment.
- Lead PCP (in co-ordination with Innovation Hub).
- Constant preparation of Competition Mapping and unique propositions offered by them – In terms of USPs, features and selling price.
- Anchor E2E innovation networks for both local and global projects with project teams.
- Develop Pricing Strategies and Product Planning for Innovations/Renovations.
- De-mystify Consumer’s conundrum through insights drawn by CMI and development of product innovation.
- Bring Consumer & Market Insights to Product Innovations.
- Co-ordinate with Brand Team for Communication development.
- Constant co-ordination & alignment with business, sales & CRM teams on product inputs.
- Anchor product planning, strategy & innovation for South Asia – Bangladesh & Sri Lanka.

Please note that this is a year-long project and the consultant will have to be based in Mumbai for the same.

Skills Required

- 10+ years of FMCD product planning/management experience in India.
- An Engineering graduate (Electronics/Electrical) would be given preference.
- Strong adaptability of Analytical tools and hands on with Microsoft Excel and Power Points.
- An individual contributor and self-starter always striving to go the extra mile to deliver excellent performance.
- Be a strategic, highly adaptable, and entrepreneurial person.
- Display of excellent influencing and communication skills towards stakeholders and leadership teams.
- Passion about products, constant curiosity on consumer pain points and built purpose behind on how to serve them better with differentiated proposition fulfilling their needs.
- Have great project management and business process design skills.
- Have experience working and leading in cross-functional teams.

Assignment Duration

12 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 5+ years

Qualification : Graduate

fleXpertise required

Market ResearchProduct MarketingPricing StrategyFMCDProduct InnovationProduct Managementstrategy

ESTIMATED BUDGET

-

 

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