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Project Details

Consultant - Consumer Insights

A leading global FMCG company

 Mumbai / Navi Mumbai

Posted on:  29/01/2021

Cinque Terre

Starts on:  8/02/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Marketing Head/CMO functions,

INDUSTRY

Personal &Household Products

Company Details

A leading global FMCG company

Assignment Details

Our client, a leading global FMCG firm is looking to engage with a consultant having expertise in consumer insight for a short-term project in Mumbai.

Ker responsibilities would be :
- Creating holistic briefs by understanding the key R&D questions and translating them into consumer research questions supported with existing information.
- Design consumer researches working with a X functional project team, executing it OR creating rewind documents where the information exists and delivering actionable insights.
- Pro-actively influence product development to embed outputs of consumer and sensory work in product design.
- Co-ordinate with research agencies/ suppliers and internal teams for developing the research design where applicable and satisfactory execution of consumer research work.

Skills Required

- 3-4 years of experience in handling consumer research and working on FMCG category
- High degree of objective analytical ability, ability to draw insights from data
- Consumer empathy – appreciation of consumer behavior
- R&D mindset and inclination to work on open ended projects
- Excellent interpersonal skills, written and oral communication
- Excellent planning and organization abilities

Assignment Duration

8 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 5+ years

Qualification: Graduate

fleXpertise required

Consumer ResearchMarketingMarket ResearchConsumer Insight

ESTIMATED BUDGET

-

 

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