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Consultant - Digital Marketing

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 6 months
  • Project posted on: 12/02/2020

Consultant - Digital Marketing

  • Marketing
  • Digital marketing
  • Social media marketing (SMM)
  • Search Engine Optimization

On-Site - Mumbai / Navi Mumbai

Full Time

6 months

 12/02/2020

Assignment Details

Our client, a leading global FMCG firm, is looking to engage with a consultant having expertise in Digital Marketing .

Key responsibilities include:

• Plan and execute strategic actions to saturate digital reach in top metros
• Build consideration for through strong performance marketing deployment on digital
• Plan and execute optimum fund utilization between R&F plans, performance marketing and Ecommerce BMI spends

Deliverables/outputs:

• Best in class understanding of performance marketing- Building annual performance marketing calendar and executing it with Mindshare and the PDC team. Drawing relevant insights and optimizing the calendar further.
• Sharp Digital Marketing Activation Calendar based on consumer insights from different part of the country
• Plan and execute Ecommerce spends incl on Search, Display, SOV and promotions. Drawing relevant insights and optimizing the spends further.
• Develop Digital Creatives (at least 24 in full year) by working with the BB brand manager and working with creative agencies (Ogilvy, Digital Agencies) to build consideration and drive conversions
• Plan five digital experiments in 2020 and plan for and deploy scale up basis learnings

Skills Required

• 3+years of experience in digital marketing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in setting up and optimizing Google Adwords campaigns
• Aware of & has driven a content strategy & used it effectively to drive digital outcomes.

About the Client

A leading global FMCG company

Industry

Personal & Household Goods

Minimum Experience:

3+ years

Additional Skills:

  • Digital Marketing
  • SEM
  • SEO
  • Socia Media Management
  • Social Media Analytics
  • Search Engine Optimization
  • E-commerce
  • Search Engine Management
  • Social Media
  • SMM

No of open positions:

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