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Project Details

Consultant - Digital Marketing

A leading global FMCG company

 Mumbai / Navi Mumbai

Posted on:  12/02/2020

Cinque Terre

Starts on:  18/02/2020

BROAD CATEGORY

Marketing

SUB CATEGORY

Digital marketing, Social media marketing (SMM), Search Engine Optimization,

INDUSTRY

Personal &Household Products

Company Details

A leading global FMCG company

Assignment Details

Our client, a leading global FMCG firm, is looking to engage with a consultant having expertise in Digital Marketing .

Key responsibilities include:

• Plan and execute strategic actions to saturate digital reach in top metros
• Build consideration for through strong performance marketing deployment on digital
• Plan and execute optimum fund utilization between R&F plans, performance marketing and Ecommerce BMI spends

Deliverables/outputs:

• Best in class understanding of performance marketing- Building annual performance marketing calendar and executing it with Mindshare and the PDC team. Drawing relevant insights and optimizing the calendar further.
• Sharp Digital Marketing Activation Calendar based on consumer insights from different part of the country
• Plan and execute Ecommerce spends incl on Search, Display, SOV and promotions. Drawing relevant insights and optimizing the spends further.
• Develop Digital Creatives (at least 24 in full year) by working with the BB brand manager and working with creative agencies (Ogilvy, Digital Agencies) to build consideration and drive conversions
• Plan five digital experiments in 2020 and plan for and deploy scale up basis learnings

Skills Required

• 3+years of experience in digital marketing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in setting up and optimizing Google Adwords campaigns
• Aware of & has driven a content strategy & used it effectively to drive digital outcomes.

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 3+ years

Qualification: Graduate

fleXpertise required

SEMSocial MediaSearch Engine ManagementSMMSearch Engine OptimizationE-commerceDigital MarketingSocia Media ManagementSocial Media AnalyticsSEO

ESTIMATED BUDGET

-

 

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