Company Details

A leading global FMCG company

Assignment Details

Our client, a leading FMCG company, is looking for a Global Brand Manager in delivering Home Care’s big-bet & most exciting disruptive innovations for markets in South Asia

Roles and Responsibility: Project Lead for Disruptive Innovation Project for Developing & Emerging markets in South Asia

Key Accountabilities are:
1. Crafting the right marketing mix for each market (including pricing, positioning, product & packaging)
2. Lead the Cross-Functional Project Team for delivery of project. (including R&D, SC, Finance, CMI)
3. Lead packaging development for the innovation
4. Lead product development and testing for the innovation
5. Brief and create communication for delivery along with the innovation in each market (working in conjunction with CMI & Creative Agencies)
6. Lead 360 degree asset creation (TV, Print, POSM & Digital)
7. Lead processes for gate keeping including business cases, investment proposals, country meetings and gate documents.
8. Market, Category & Brand assessment for each of the markets responsible
9. Liaise with local teams to ensure projects fits country requirements and scope

Skills Required

- Atleast 3 years of experience in marketing or marketing services
- Strong Project Management skills. Experience in leading cross-functional team to deliver projects.
- Has an experience in development and launch of consumer and shopper relevant innovations and relaunches.
- Understands customers and shoppers.
- Monitors progress & takes action.
- Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.
- Excellent written and verbal communication skills in English