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Project Details

Consultant - Product Innovation

A leading global FMCG company

 Singapore

Posted on:  20/05/2019

Cinque Terre

Starts on:  27/05/2019

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Digital marketing, Social media marketing (SMM), Product Management (incl product launch), Marketing Head/CMO functions, Innovation/ New product development, Analytics/CRM,

INDUSTRY

Personal &Household Products

Company Details

A leading global FMCG company

Assignment Details

Our client, a leading global FMCG firm is looking to engage with a consultant having expertise in innovation/new launches for a short-term project in Singapore.

Roles and Responsibilities include :
1. Understand the market objectives of the launch and identify critical factors for success
2. Identify risk factors, and work collaboratively with key stakeholders to diminish impact on launch timelines
3. Match the capabilities of the product to the needs of the target market
4. Evaluate and implement the launch tactics that can most effectively achieve the launch goals and objective
5. Build excitement and create demand before the launch
6. Execute and oversee the end-to-end implementation of ideas incl. offline and online marketing

Skills Required

- Proven working experience in successful product launches is a must
- Experience in the consumer goods industry is preferable
- Excellent organizational, analytical and problem solving skills
- Excellent written and verbal communication skills
- Ability to develop brand and marketing strategies
- Possesses a creative way of thinking

Assignment Duration

6 month(s)

Capacity Required

20+ Hrs/Week

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 7+ years

Qualification: Graduate

fleXpertise required

Digital MarketingBrand ManagementBrandingBrand PromotionProduct LaunchNew product developmentChannel MarketingPricing StrategyGo to Market Strategy

ESTIMATED BUDGET

-

 

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