A leading global FMCG company- Consultant- Rural Marketing and Vendor…

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Project Details

Consultant- Rural Marketing and Vendor Management

A leading global FMCG company

Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on: 26/02/2021

Starts on: 8/03/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Brand management, Marketing communications/promotions, Advertising/media management, External communications/public relations, Trade and Shopper marketing, Customer Loyalty & Retention,

INDUSTRY

Personal &Household Products

Company Details

A leading global FMCG company

Assignment Details

Our client, a leading global FMCG firm is looking to engage with a consultant having expertise in rural market and vendor management.

The resource will be responsible for the following:

- Delivering the program objectives (Contacts and conversions).
- Managing the agency which would execute marketing and advertisement for the project on ground.
- Managing different stakeholders in the company (brand managers, NPI, Finance etc.).
- Figuring out new activation routes to get new consumers in Rural areas.
- Managing the expenditure and ROI for the company in the program.

Please note that this project would be of 1 Year duration with full time capacity. Also, the project would majorly be remotely executed, the consultant might need to visit rural areas in and around Maharashtra (primarily) once or twice in a year.

Skills Required

- Basic Marketing Appreciation
- Stakeholder Management & Agency Management experience is mandatory
- Ability to ideate new ideas for activations for different brands of Company in rural markets
- Atleast 3 years of prior experience in Marketing Networks is important.
- Product branding and Business Development

Assignment Duration

12 month(s)

Capacity Required

Full Time

No. of Positions

Nature of Work

Remote

Profile Requirements

Experience: 2+ years

Qualification : Graduate

fleXpertise required

Stakeholder ManagementVendor ManagementMarketingFMCGBusiness DevelopmentMarketing ActivationRural MarketingBranding

ESTIMATED BUDGET

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