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Project Details

Digital Marketing Consultant for an FMCG Brand

A leading global FMCG company

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  27/09/2021

Cinque Terre

Starts on:  1/10/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Digital marketing, Advertising/media management, Strategic pricing/ Brand P & L, Social media marketing (SMM), Search Engine Optimization, External communications/public relations, Product Management (incl product launch), CSR/ Cause marketing,

INDUSTRY

Personal &Household Products

Company Details

A leading global FMCG company

Assignment Details

Our client, a leading FMCG company, is looking to engage with a Digital Marketing Consultant who can handle the digital aspect of a new brand, end to end, starting from the launch to maintenance. This role would require building an online presence for a new brand, and driving activations across the marketing funnel.

Responsibilities:

1. Working directly and in relation with other project or department leaders in order to develop effective and inbound marketing campaigns via SEO, SMO, SEM, and Display.
2. Overseeing and coordinating various content platforms which include website landing pages, social media platforms, and blogs.
3. Improving the organization or client’s site search engine ranking by adding new keywords, examining and optimizing web pages, and implementing content creation and development strategy to websites and blogs.
4. Identifying and developing new effective ways for the organization to engage with new customers and inviting new ones by analyzing and evaluating the current market strategy.
5. Designing, building, and maintaining the organization’s or brand’s social media presence.
6. Brainstorming to come up with new, creative, and innovative growth strategies.
7. Assessing the performance of all digital campaigns and reporting updates on performance to the upper management.

This project would require Full-Time capacity for the duration of 6 months.

Skills Required

1. Well-developed written and verbal communication and presentation skills, as a digital marketing consultant is required to liaise with clients, colleagues, and upper management
2. Up-to-date knowledge of the best practices and latest trends in online marketing and measurement.
3. 3 years of professional working experience in handling a brand’s digital leg independently.
4. Ability to pay particular attention to details and focus on customers
5. Sound computer and Internet literacy skills
6. Experience in FMCG or pharmaceuticals industry is a huge plus.

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 4+ years

Qualification : Graduate

fleXpertise required

Social Media ManagementContent MarketingDigital MarketingDirect MarketingContent StrategyCorporate CommunicationsGoogle AnalyticsBrand ManagementE-commerceContent DevelopmentSEMBrand PromotionSEOGo to Market StrategySocial Media AnalyticsContent Management SystemsEmail Marketing

ESTIMATED BUDGET (Total Budget)

-

 

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