A leading global FMCG company
Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad
Posted on: 22/07/2021
Starts on: 29/07/2021
Marketing
Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Digital marketing, Advertising/media management, Strategic pricing/ Brand P & L, External communications/public relations, Analytics/CRM, CSR/ Cause marketing, Media Management, Customer Loyalty & Retention,
Pharmaceuticals
A leading global FMCG company
Our client, a leading FMCG company, is looking to engage with an Expert Marketing Consultant on the Therapeutics workstream. They are working towards a Q2’22 launch and working closely with RnD and the rest of the cross-functional team on this. An important part of the mix is that they would be co-creating their products with Dermatologists and doing Medical Marketing/Expert Marketing for their products from Day 1 of the launch.
Key Responsibilities:
1. Connecting with the Dermats on the company's behalf and help in co-creating the mix. It will be a critical input to product development.
2. Suggesting the right model to deploy expert marketing when they launch:
- What would be the right model?
- What is the kind of targeted coverage of doctors, feet on street recommendations, etc.
This project would require full-time capacity for the duration of 12 months.
1. Strong research and analytical skills
2. Ability to think creatively and innovatively
3. Professional judgment and discretion that comes from years of experience in the field
4. Proven ability to develop brand and marketing strategies
5. Advanced communication and interpersonal skills
6. Prior experience in the pharma industry is a must.
12 month(s)
Full Time
1
Remote
Experience: 10+ years
Qualification : Post Graduate or Higher
Brand ManagementPublic RelationsOffline MarketingMarketing CommunicationsTherapeutics Marketing PharmaceuticalBrand Promotion
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