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Project Details

Marketing Consultant on the Therapeutics Workstream

A leading global FMCG company

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  22/07/2021

Cinque Terre

Starts on:  29/07/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Digital marketing, Advertising/media management, Strategic pricing/ Brand P & L, External communications/public relations, Analytics/CRM, CSR/ Cause marketing, Media Management, Customer Loyalty & Retention,

INDUSTRY

Pharmaceuticals

Company Details

A leading global FMCG company

Assignment Details

Our client, a leading FMCG company, is looking to engage with an Expert Marketing Consultant on the Therapeutics workstream. They are working towards a Q2’22 launch and working closely with RnD and the rest of the cross-functional team on this. An important part of the mix is that they would be co-creating their products with Dermatologists and doing Medical Marketing/Expert Marketing for their products from Day 1 of the launch.

Key Responsibilities:

1. Connecting with the Dermats on the company's behalf and help in co-creating the mix. It will be a critical input to product development.
2. Suggesting the right model to deploy expert marketing when they launch:
- What would be the right model?
- What is the kind of targeted coverage of doctors, feet on street recommendations, etc.

This project would require full-time capacity for the duration of 12 months.

Skills Required

1. Strong research and analytical skills
2. Ability to think creatively and innovatively
3. Professional judgment and discretion that comes from years of experience in the field
4. Proven ability to develop brand and marketing strategies
5. Advanced communication and interpersonal skills
6. Prior experience in the pharma industry is a must.

Assignment Duration

12 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 10+ years

Qualification : Post Graduate or Higher

fleXpertise required

Public RelationsOffline MarketingTherapeutics Marketing Marketing CommunicationsBrand ManagementPharmaceuticalBrand Promotion

ESTIMATED BUDGET (Total Budget)

-

 

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