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Project Details

Brand Manager- Beverages (Coffee)

A leading global FMCG company

 Chennai, Bangalore

Posted on:  1/10/2021

Cinque Terre

Starts on:  31/10/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Brand management, Marketing communications/promotions, Strategic pricing/ Brand P & L, Product Management (incl product launch), Marketing Head/CMO functions, Analytics/CRM, CSR/ Cause marketing,

INDUSTRY

Personal &Household Products

Company Details

A leading global FMCG company

Assignment Details

Our client, a leading FMCG firm, is looking to engage with Consultant- Brand Manager in Beverages (Coffee) for a 6 month onsite (Chennai/ Bangalore) project.

The consultant would be responsible to work on the marketing mix in terms of product, pricing, pack architecture and distribution to grow business disproportionately in the next 2-3 years.

Key Responsibilities:

- Crafting the right marketing mix for each market (including pricing, positioning, product & packaging);
- Assist/lead packaging development for the innovation;
- Brief and create communication for the delivery along with the innovation in each market;
- Market, Category & Brand assessment for each of the markets responsible;
- Engagement program for chefs/ cooks and tea masters for brand loyalty

Note: This is a 6-month onsite project (Chennai/Bangalore) and requires full-time capacity.

Skills Required

- Master Degree in Marketing or Business Administration;
- Excellent written and verbal communication skills;
- Prior experience in marketing/brand management in the Beverage industry is preferred;
- Strong Project Management skills. Experience in leading cross-functional teams to deliver projects;

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 5+ years

Qualification : Graduate

fleXpertise required

Coffee SalesProduct Portfolio Beverages Brand Management Pricing Distribution Marketing Pack Architecture

ESTIMATED BUDGET

-

 

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