A leading global FMCG company
Chennai, Bangalore
Posted on: 1/10/2021
Starts on: 31/10/2021
Marketing
Marketing strategy and business planning, Brand management, Marketing communications/promotions, Strategic pricing/ Brand P & L, Product Management (incl product launch), Marketing Head/CMO functions, Analytics/CRM, CSR/ Cause marketing,
Personal &Household Products
A leading global FMCG company
Our client, a leading FMCG firm, is looking to engage with Consultant- Brand Manager in Beverages (Coffee) for a 6 month onsite (Chennai/ Bangalore) project.
The consultant would be responsible to work on the marketing mix in terms of product, pricing, pack architecture and distribution to grow business disproportionately in the next 2-3 years.
Key Responsibilities:
- Crafting the right marketing mix for each market (including pricing, positioning, product & packaging);
- Assist/lead packaging development for the innovation;
- Brief and create communication for the delivery along with the innovation in each market;
- Market, Category & Brand assessment for each of the markets responsible;
- Engagement program for chefs/ cooks and tea masters for brand loyalty
Note: This is a 6-month onsite project (Chennai/Bangalore) and requires full-time capacity.
- Master Degree in Marketing or Business Administration;
- Excellent written and verbal communication skills;
- Prior experience in marketing/brand management in the Beverage industry is preferred;
- Strong Project Management skills. Experience in leading cross-functional teams to deliver projects;
6 month(s)
Full Time
1
On-Site
Experience: 5+ years
Qualification : Graduate
SalesCoffee Brand Management Pricing Distribution Marketing Pack Architecture Beverages Product Portfolio
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