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Project Details

Brand Executive

A leading global FMCG company

 Mumbai / Navi Mumbai

Posted on:  12/05/2021

Cinque Terre

Starts on:  17/05/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Brand management,

INDUSTRY

Personal &Household Products

Company Details

A leading global FMCG company

Assignment Details

Our client, a leading global FMCG firm, is looking to engage with a Brand Executive who can drive brand growth on the respective portfolio and identify trends that will ultimately help those brands grow in India.

Key responsibilities include:
• Crafting the right marketing mix for each market (including pricing, positioning, product & packaging)
• Assist/lead the Cross-Functional Project Team for delivery of project. (including R&D, SC, Finance, CMI)
• Assist/lead packaging development for the innovation
• Assist/lead product development and testing for the innovation
• Brief and create communication for delivery along with the innovation in each market (working in conjunction with CMI & Creative Agencies)
• Assist/Lead 360 degree asset creation (TV, Print, POSM & Digital)
• Lead processes for gate keeping including business cases, investment proposals, country meetings and gate documents.
• Market, Category & Brand assessment for each of the markets responsible
• Liaise with local teams to ensure projects fits country requirements and scope

Skills Required

• Master Degree within Marketing or Business Administration.
• Excellent written and verbal communication skills in English
• 3+ years of experience in marketing or marketing services
• Strong Project Management skills. Experience in leading cross-functional team to deliver projects.
• Understands customers and shoppers.
• Has an experience in development and launch of consumer and shopper relevant innovations and relaunches.
• Monitors progress & takes action.
• The candidate should display very high Bias for action, global mindset, consumer centricity & project management skills
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 4+ years

Qualification : Graduate

fleXpertise required

Marketing MixNew Product DevelopmentBrand PromotionBrand Management

ESTIMATED BUDGET

-

 

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