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Project Details

Consultant - Brand Management and Marketing for a CPG firm

A leading global consulting

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  4/08/2022

Cinque Terre

Starts on:  11/08/2022

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Brand management, Marketing communications/promotions, Digital marketing, Advertising/media management, Social media marketing (SMM), External communications/public relations, Product Management (incl product launch), Media Management,

INDUSTRY

Agro Processing & Food products

Company Details

.

Assignment Details

Our client, a leading global consulting company, is looking for independent consultants to support their client a CPG firm as a Brand Manager/Marketing who can deliver the following responsibilities :

- Managing Brands launch
- Think around creatives, Traditional TV and Digital marketing, PR for launch amidst other things.
- Analyzing brand positioning and consumer insights
- Helping shape and communicate vision and mission
- Translating brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities

Duration : 2 Months
Location : Kolkata (preferable) (but can be flexible around this)

Skills Required

- Proven working experience as Brand Manager
- Prior experience in managing launching of brands
- In-depth skill experience in Traditional tv, Digital Marketing, PR for launch
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in marketing or a related field

Assignment Duration

2 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 5+ years

Qualification : Graduate

fleXpertise required

campaignBrand Launchmarketingbrand managementPRpromotionadvertising managementDigital Marketingcontent

ESTIMATED BUDGET (Total Budget)

-

 

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