SHARE THIS PROJECT

Go Back

Project Details

E-commerce Content & Analytics Specialist

A leading food and beverages company

https://www.nestle.in/

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  26/02/2021

Cinque Terre

Starts on:  15/03/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Insights/Market research, Digital marketing, Social media marketing (SMM), Search Engine Optimization, Analytics/CRM,

INDUSTRY

E-commerce/Online Retail

Company Details

A leading food and beverages company

Assignment Details

Our client, a leading food and beverages company, is looking to engage with a E-commerce Content & Analytics Specialist to drive their initiatives.

The Consultant will Strategize and execute best in class eContent. Leveraging Global Learnings and Brand Playbooks adapted to Market needs. Develop Content Playbooks for Indian Brands. Liasion with Media, Design, Communication and external agency partners to drive best in class industry practices. Leverage Global Content Factory for Key Brands/SKUs

Guide and influence brand managers on best practices in e Content. Analyse eRetailer data and leverage Global tools to identify business opportunities.

Key Responsibilities:

1. Strategise and develop e Content strategy across categories for the market.
2. Work with external agency partners and brand teams to create e Content for the
brands on e Retailer platforms. Adapt global e Content playbooks and develop
Content Playbooks for Indian Brands.
3. Develop e Content publishing road maps with regular refreshes. Recommend
technology tools available (locally and globally) to drive efficiency in Content
aggregation and publication.
4. Own Relationships with e Content agency partners, Global e Content Factory and
3rd party Technology solutions providers (GDSN, Alkemics)
Center of Excellence for e Content, drive "mobile first" thinking with brand
managers to ensure e Content integration in BBNW.
5. Keep updated with evolving Regulatory environment and ensure e Content
compliance with the same. Influence e Retail partners to ensure Platform content
guidelines are as per Nestle Category needs
6. Develop keyword strategy for optimization for e Retailer Search.
7. Analyse Edge (Clavis) reports and identify gaps across tracked metrics like
Product Availability, Content integrity, Share of voice. Coordinate with KAMs and
agency partners to plug gaps.
8. Analyse e Retailer off take, market share data and basket purchase data to
benchmark performance and identify opportunities for eCommerce team. Share
insights with broader eCommerce and BU teams to build into business strategy.
9. Build expertise on e Retailers tools and programs (ARA Premium, Vendow
powered coupons, Subscribe&Save) and leverage these to drive category growth.

Note: The project is based out of Gurgaon (Delhi NCR). A full time support will be required for a period of 11 months.

Skills Required

1. Proven experience of working as a Content/Analytics, Digital Marketing and
managing digital marketing campaigns on E-Commerce platforms
2. Prior Experience of working with a Food and beverage company will
be added advantage
3. Sound knowledge of lead generation, digital marketing tools, social media
platforms, and SEO best practices.
4. The ability to analyze large amounts of data.
5. A creative ‘marketing head’ able to brainstorm and generate ideas for clients
6. A passion for Web technologies, the Internet, and emerging technology trends.
7. Google Analytics and AdWords knowledge is a must

Assignment Duration

11 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 10+ years

Qualification: Graduate

fleXpertise required

SEOMarket ResearchSocial Media ManagementBlogsSocial Media AnalyticsContent Management SystemsDigital MarketingAffiliate MarketingGoogle AnalyticsSocial MediaContent ManagementContent DevelopmentSEMAdwordsContent StrategyAnalyticsContent MarketingE CommerceBrand Promotion

ESTIMATED BUDGET

-

 

Flexing It Services Pvt. Ltd., S - 211, Second Floor, Greater Kailash Part 2, New Delhi 110048, Delhi, India
info@flexingit.com | Terms of use | Privacy policy | Contact us
©2018 Flexing It® Services Private Limited. All Rights Reserved.

× We use cookies to ensure that we give you the best experience on our website. However, if you would like to change your cookie settings, please use your browser settings.