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Our client - a leading global company in CPG Industry, is looking to engage with a Consultant for Marketing Technology role.
The consumer project manager is a key role that will work towards managing programs that will transform the way client does marketing.
The roles and responsibilities will include:
1. Handling all social media– growing audience and engagement organically for their brand. Be the voice of the brand through social platforms.
2. Handling the consumer experience pillar of their Direct to Consumer Marketing.
3. Work with media/adtech agencies and drive outcomes. Stakeholder management across multiple levels in the local market and regional/global teams.
4. Create project plans, collect and manage all project details and track them across multiple streams of work and ensure regular follow-ups to delivery programs on-time and on-budget.
5. Plan and implement the marketing communication mix across all channels
6. Use consumer insights in terms of media consumption and online behavior.
7. Monitor scope creep and manage budgets.
P.S. - Please note that the project would require full time engagement for 18-24 months.
- More than 6 years of experience in delivering marketing technology work.
- Good understanding of marketing workflows and processes as it relates to brand marketing and media.
- Broad knowledge of key technologies such as google analytics, content management platforms, personalization engines and other marketing technologies.
- Should have exceptional experience in project management and marketing.
- Should be well versed with planning and execution of martech engagements and with different SDLC methodologies specifically waterfall and agile.
- Ability to work across large teams and in a multi-vendor scenario will be an advantage.
- Experience delivering martech engagements in the consumer goods space will be desired although not mandatory.
- Excellent communication and writing skills.
A leading FMCG firm
Personal & Household Goods
6+ years
1
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