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Project Details

Consultant - Digital Marketing

A leading FMCG company

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  11/12/2019

Cinque Terre

Starts on:  20/12/2019

BROAD CATEGORY

Marketing

SUB CATEGORY

Brand management, Marketing communications/promotions, Digital marketing, Social media marketing (SMM), Search Engine Optimization, Analytics/CRM,

INDUSTRY

Advertising & Media related

Company Details

A leading FMCG company

Assignment Details

Our client, a leading global FMCG firm, is looking to engage with a consultant who has worked as a growth hacker/performance marketer to drive their traffic and conversions at the least possible cost.
Key responsibilities include:
1. Plan, execute and optimize all paid ad campaigns across Facebook, AdWords, YouTube, Instagram, and YouTube to drive conversions at the best-in-class ROI.
2. Build processes for SEM, direct-marketing via emailers and SMS campaigns, social media, and display advertising.
3. Track, report and optimize key business metrics across different channels using industry and proprietary tools. Push innovative ideas and growth hacks to drive more business.
4. Develop a deep understanding of the target consumer and translate that knowledge to creating high-performing targeting/retargeting across all digital channels.
5. Lead collaborations with stakeholders from other teams to achieve overall team objectives.

NOTE: This project will be based in Mumbai.

Skills Required

1. 3-4 years of experience managing large scale digital marketing campaigns preferably in digital first companies
2. Excellent hands-on exposure of managing high-performing campaigns on Facebook, AdWords, Instagram and other ad platforms.
3. Excellent understanding of conversion funnel and CLTV/CAC metrics to optimize ROI.
4. Data-driven, analytical with an ability to work in a target-driven environment while keeping an eye on the bigger picture.

Assignment Duration

12 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 5+ years

Qualification: Graduate

fleXpertise required

Brand ManagementSocial Media ManagementE-commerceGrowth HackingAdobe Creative SuiteAdwordsCopywritingSEOContent MarketingCustomer EngagementDigital MarketingAnalyticsBrand PromotionBlogsSocial Media AnalyticsGoogle AnalyticsSEM

ESTIMATED BUDGET

-

 

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