A leading eastern state
Kolkata
Posted on: 6/12/2021
Starts on: 20/12/2021
Marketing
Marketing strategy and business planning, Brand management, Marketing communications/promotions, Advertising/media management, External communications/public relations, Product Management (incl product launch),
Advertising
A leading eastern state
Our client is looking for a Marketing consultant to support a new tourism strategy.
The client has aggressive goals to ramp up tourism in the state. For that a lot of materials and collaterals have already been developed for all the major sites. The Dept of Tourism is now looking for a seasoned consultant with prior experience on implementing marketing campaigns to drive traffic to work with them.
The project will involve:
- Assessing the current strategy identified to promote tourism
- Idnetifying improvement areas and ways to sharpen the messages - incl. based on best practices from other successful tourism campaigns
- Reviewing the existing collaterals and helping refine and take these to completion
- Identifying additional materials that might be needed and working with the right partners to drive development
- Developing a new strategy to launch the new tourism campaign - across all media
- Helping identify metrics to assess success of the campaign
- Strong marketing and communications experience
- Prior experience of working on and implementing tourism strategies will be a huge plus
- Ability to take charge of and program manage the entire process
3 month(s)
Full Time
1
On-Site
Experience: 10+ years
Qualification : Graduate
Program ManagementMarketing strategyCommunication DesignBrand ManagementCommunicationCampaign
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