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Project Details

Marketing consultant to support a new tourism strategy

A leading eastern state

 Kolkata

Posted on:  6/12/2021

Cinque Terre

Starts on:  20/12/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Brand management, Marketing communications/promotions, Advertising/media management, External communications/public relations, Product Management (incl product launch),

INDUSTRY

Advertising & Media related

Company Details

A leading eastern state

Assignment Details

Our client is looking for a Marketing consultant to support a new tourism strategy.
The client has aggressive goals to ramp up tourism in the state. For that a lot of materials and collaterals have already been developed for all the major sites. The Dept of Tourism is now looking for a seasoned consultant with prior experience on implementing marketing campaigns to drive traffic to work with them.

The project will involve:
- Assessing the current strategy identified to promote tourism
- Idnetifying improvement areas and ways to sharpen the messages - incl. based on best practices from other successful tourism campaigns
- Reviewing the existing collaterals and helping refine and take these to completion
- Identifying additional materials that might be needed and working with the right partners to drive development
- Developing a new strategy to launch the new tourism campaign - across all media
- Helping identify metrics to assess success of the campaign

Skills Required

- Strong marketing and communications experience
- Prior experience of working on and implementing tourism strategies will be a huge plus
- Ability to take charge of and program manage the entire process

Assignment Duration

3 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 10+ years

Qualification : Graduate

fleXpertise required

Marketing strategyCampaignBrand ManagementCommunicationCommunication DesignProgram Management

ESTIMATED BUDGET (Total Budget)

-

 

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