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Project Details

Consultant: Growth Marketing Manager

A leading digital health wellness organisation

 Bangalore

Posted on:  25/02/2022

Cinque Terre

Starts on:  15/03/2022

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Digital marketing, Advertising/media management, Strategic pricing/ Brand P & L, Product Management (incl product launch), Marketing Head/CMO functions, Activation, calendar planning, Innovation/ New product development, Analytics/CRM, CSR/ Cause marketing,

INDUSTRY

Healthcare Technology

Company Details

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Assignment Details

Our client, a leading digital wellness platform, is looking to engage with a Growth Marketing Manager.

Responsibilities:

- Guide the marketing strategy, develop the brand identity, oversee the execution for
marketing campaigns, assist in hiring and putting the team and agencies needed for
continuity later;
- Audit the present state of the brand and marketing strategy;
- Develop insights through market, customer and stakeholder research to help arrive at a differentiated brand identity;
- Brand positioning, vision, values, naming, architecture and brand design brief;
- Identify areas of opportunities through the marketing of overall business growth;
- Scaleup Brand digital initiatives through a combination of agency and hired
employees;
- Oversee and guide the marketing execution – creatives, content, campaigns, website & messaging;
- Define and Supervise activity calendar/execution, guidelines / objective setting;
- Overall management of Advertising and Promotion Budget;
- Continuous analysis of the competition, retail trends, and market dynamics, working together with the Sales Team.

Skills Required

- Master’s degree from a leading institution;
- Proven experience as heading marketing and growth (5-10 years) with a hyper
growth startup;
- Wellness/health background would be great;
- Excellent understanding of the full marketing mix;
- Strong analytical skills partnered with a creative mind;
- Outstanding communication skills;
- Up-to-date with latest trends and marketing best practices

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 5+ years

Qualification : Post Graduate or Higher

fleXpertise required

Growth Marketing Marketing MixTechnology Brand Strategy Marketing Strategy Brand Positioning Brand CampaignWellness Health Stakeholder Management Marketing Brand Management

ESTIMATED BUDGET

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