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Project Details

Market research on the offline spoken English market

A leading development sector organisation


Posted on:  19/12/2018

Cinque Terre

Starts on:  20/12/2018




Insights/Market research,


Professional services - Consulting

Company Details

A leading development sector organisation working in the education, health, financial products, and livelihoods sectors.

Assignment Details

We are looking for a a consultant who will assist the client in understanding the offline spoken English market through a combination of primary and secondary research:

i. Pan-India secondary research for all 1 Million+ agglomerations and towns
ii. Primary research in Delhi, Gurgaon and Noida

The research will focus on answering some broad questions:
• Supply side dynamics of the market: Type of offline service providers, different value propositions, price points, sales and marketing approach adopted by these service providers
o Deliverable: Segmentation and profiling of the offline service providers both pan-India and specifically in Delhi NCR
• Demand side dynamics of the market: Profiling and segmentation of the target segment that goes to offline centres, key characteristics of different demographic groups, their decision-making framework in selecting a service provider, their view on value propositions of different offerings, post-study outcomes and attitude towards technology-enabled learning
o Deliverable: Segmentation and profiling of the target segment that goes to different types of offline service providers; along with a mapping of target segment groups to types of service providers

Skills Required

* Strong market research skills - both primary and secondary
* Previous experience in education sector is a plus
* Strong critical thinking and analytical ability

Assignment Duration

4 month(s)

Capacity Required

20+ Hrs/Week

No. of Positions


Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 10+ years

Qualification: Post Graduate or Higher

fleXpertise required

educationmarket research




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