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Project Details

Consultant - Brand Strategy

Weight Loss Programs


Posted on:  12/06/2019

Cinque Terre

Starts on:  26/06/2019




Marketing strategy and business planning, Insights/Market research, Brand management, Strategic pricing/ Brand P & L, Product Management (incl product launch),


E-commerce/Online Retail

Company Details

Truweight Weight Loss Programs

Assignment Details

Our client, a leading development sector organisation, is looking to engage with a consultant to help design the brand strategy for one of their portfolio companies in Bengaluru.

Roles & responsibilities include:
1) Help design the brand strategy by combining client vision with internal data and external research.
2) Manage the entire transformation journey to baseline the current brand presence and design the future strategy.
3) Define the success parameters ,help define an effective implementation plan with clear milestones
4) Leverage customer insight data to refine brand management
5) Train internal Marketing teams on execution of the above parameters

The project is for a duration of 6-8 weeks.

Skills Required

- Experience with conducting brand track studies for high growth B2C startups
- Experience in the FMCG/ ecommerce/wellness sector
- Experience in designing brand strategy in B2C sector
- Prior exposure to B2C wellness space is preferred

Assignment Duration

2 month(s)

Capacity Required

Full Time

No. of Positions


Nature of Work


Profile Requirements

Experience: 10+ years

Qualification: Post Graduate or Higher

fleXpertise required

Brand strategyBrand MangementMarketingMarket researchBrand track researchChannel strategyE-CommerceBrand promotionBrand alliance




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