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Project Details

Consultant - Brand Strategy

A leading development sector organisation

 Bangalore

Posted on:  12/06/2019

Cinque Terre

Starts on:  26/06/2019

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Strategic pricing/ Brand P & L, Product Management (incl product launch),

INDUSTRY

Personal &Household Products

Company Details

A leading development sector organisation

Assignment Details

Our client, a leading development sector organisation, is looking to engage with a consultant to help design the brand strategy for one of their portfolio companies in Bengaluru.

Roles & responsibilities include:
1) Help design the brand strategy by combining client vision with internal data and external research.
2) Manage the entire transformation journey to baseline the current brand presence and design the future strategy.
3) Define the success parameters ,help define an effective implementation plan with clear milestones
4) Leverage customer insight data to refine brand management
5) Train internal Marketing teams on execution of the above parameters

The project is for a duration of 6-8 weeks.

Skills Required

- Experience with conducting brand track studies for high growth B2C startups
- Experience in the FMCG/ ecommerce/wellness sector
- Experience in designing brand strategy in B2C sector
- Prior exposure to B2C wellness space is preferred

Assignment Duration

2 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 10+ years

Qualification: Post Graduate or Higher

fleXpertise required

Brand strategyChannel StrategyBrand ManagementBrand AlliancesE-commerceMarketingBrand PromotionMarket ResearchBrand track research

ESTIMATED BUDGET

-

 

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