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Project Details

Consultant - Marketing and Brand Communication

A leading consumer goods MNC

 Delhi / NCR

Posted on:  11/03/2020

Cinque Terre

Starts on:  23/03/2020

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Brand management, Marketing communications/promotions, External communications/public relations, Product Management (incl product launch),

INDUSTRY

Personal &Household Products

Company Details

A leading consumer goods MNC

Assignment Details

We are looking for a marketing consultant to help us support on the following:

- Discovering consumer need gap and underlying insight – who, where, what, why. - - Transforming them to project concept to define/design ideas
- Crafting and developing the right marketing mix for each market (place, pricing and
positioning)
- Leading cross-functional project team for delivery of project. (including R&D, SC,
Finance, CMI)
- Leading product design and thinking on sourcing strategy to ensure healthy P&L
- Responsible for driving the brand health, and scanning global trends/ markets/
competitors for innovation opportunities. Assist and support performance on
penetration, equity with the help of data from CMI
- Designing route to market and delivery solutions for existing business models.

The project role is based in Gurugram, Haryana.

Skills Required

1. Excellent written and verbal communication skills in English.
2. Strong Project Management skills. Experience in leading cross-functional team to deliver projects.
3. Understands consumers, shoppers and customers.
4. Experience in development and launch of consumer and shopper relevant innovations and relaunches.
5. Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.
6. Ability to think blue sky and consolidate ideas to actionable solutions, that are aligned with brand strategy
7. Design-thinking skills; agile-working mindset; experimentative and entrepreneurial mindset would be an added advantage for the candidate.

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 6+ years

Qualification: Post Graduate or Higher

fleXpertise required

brand communication project managementproduct designmarketing marketing mix

ESTIMATED BUDGET (Total Budget)

-

 

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