Our client, a management consulting firm, is working with a Health Tech firm. They're looking for the support of a Digital Marketing Consultant to develop and lead the Digital Marketing efforts of launching a tele-medicine/ health tech platform.
1. Ideate and drive Digital Marketing- channels, strategies, campaigns. Work closely with the stakeholders to lock down the launch plan.
2. Help the team discover new ways for the business to reach out and attract new customers across channels via the marketing strategy.
3. Suggest and implement improvements to leverage SEO, social media, email marketing, and website design to the maximum.
4. Link efforts to company branding, increase client engagement, and communications with creative digital marketing campaigns.
5. Provide guidance on engagement with content platforms and blogs.
6. Improve business' Google ranking by suggesting new keywords, analyzing, and optimizing web pages. Also, help in Implementing a content development strategy for websites and blogs.
This project would require a full-time capacity, for a duration of 8 weeks.
1. Proven experience working as a Digital Marketing Consultant
2. Sound knowledge of lead generation, digital marketing tools, social media platforms, and SEO best practices.
3. Google Analytics and AdWords knowledge is a must
4. Prior Experience in healthcare/pharma space is a must
5. Prior experience in handling the launch of a tele-medicine platform via digital marketing campaigns would be a major plus.