Assignment Details
Our client, a leading professional services firm, is looking for a Subject Matter Expert in financial services industry to undertake a detailed market assessment of the industry and submit a report on the same.
The report would entail the following:
I. 3-4 case studies of Indian brands with marketing budgets between each of 10-25 cr, 25-75 cr and 75 cr and more with details on spends and business impact on:
• How to generate Fresh Leads from specific segments who have not contacted a
brand
• Innovations in the marketing space with respect to media such as Print and Digital
• Successful brand campaigns by these companies with relevant AV and/or print
ad
• For each of the innovations and brand campaigns mentioned above, describe
spend value with respect to leads and sales
II. Key innovations with Indian examples and data on spend & impact (as described above) in areas of:
• Segment based marketing
• Shift from traditional TV/print media to digital
• Trial based marketing / exclusivity
• Content based marketing
• Alliances / partnerships
III. Suggested actions for a brand with the following description:
• Marketing spends of 25-30 cr, none of which is TV, with a need to generate awareness in ~1.5 Cr additional customers, and drive conversions
• B2C brand - for discretionary aspirational purchase of an experiential category
• Consumer base combination of the segments specified above in segment based marketing
• Geographic footprint in all Metros / Tier I and most of Tier II cities in India
Detailed requirements of the report will be shared with project applicants.
Skills Required
• Extensive subject matter expertise related to marketing in financial services industry
• Excellent communication and analytical skills
Share
1 month(s)
5+ years 
Remote
