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Project Details

Market Assessment - Financial Services industry

A leading consulting firm

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  8/02/2019

Cinque Terre

Starts on:  15/02/2019

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Strategic pricing/ Brand P & L, Marketing Head/CMO functions, Analytics/CRM,

INDUSTRY

Professional services - Finance & Accounting

Company Details

A global professional services firm

Assignment Details

Our client, a leading professional services firm, is looking for a Subject Matter Expert in financial services industry to undertake a detailed market assessment of the industry and submit a report on the same.

The report would entail the following:
I. 3-4 case studies of Indian brands with marketing budgets between each of 10-25 cr, 25-75 cr and 75 cr and more with details on spends and business impact on: 
• How to generate Fresh Leads from specific segments who have not contacted a
brand
• Innovations in the marketing space with respect to media such as Print and Digital
• Successful brand campaigns by these companies with relevant AV and/or print
ad
• For each of the innovations and brand campaigns mentioned above, describe
spend value with respect to leads and sales

II. Key innovations with Indian examples and data on spend & impact (as described above) in areas of:
• Segment based marketing
• Shift from traditional TV/print media to digital
• Trial based marketing / exclusivity
• Content based marketing
• Alliances / partnerships

III. Suggested actions for a brand with the following description:
• Marketing spends of 25-30 cr, none of which is TV, with a need to generate awareness in ~1.5 Cr additional customers, and drive conversions
• B2C brand - for discretionary aspirational purchase of an experiential category
• Consumer base combination of the segments specified above in segment based marketing
• Geographic footprint in all Metros / Tier I and most of Tier II cities in India

Detailed requirements of the report will be shared with project applicants.

Skills Required

• Extensive subject matter expertise related to marketing in financial services industry
• Excellent communication and analytical skills

Assignment Duration

less than 1 month(s)

Capacity Required

10-15 Hrs/Week

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 8+ years

Qualification: Post Graduate or Higher

fleXpertise required

Market ResearchMarketingMarketing AssessmentFinanceFinancial Services

ESTIMATED BUDGET

-

 

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