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Consultant to write a report on Rural Marketing Strategy

  • 8-10 Hrs/Week
  •  Remote - Mumbai / Navi Mumbai
  • 1 months
  • Project posted on: 7/03/2019

Consultant to write a report on Rural Marketing Strategy

  • Marketing
  • Marketing strategy and business planning
  • Insights/Market research
  • Marketing Head/CMO functions

Remote - Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

8-10 Hrs/Week

1 months

 7/03/2019

Assignment Details

We are looking for for consultant to help us put together a report on Rural Marketing Strategy in India.

Following are the details regarding the project:
No. of pages - 20 to 25

Report Name (Tentative):
Rural Marketing – Getting the mix right!
Rural Marketing – Leveraging the potential of rural economy

Table of Contents:
• Indian Economy
- India’s GDP and factors influencing GDP Growth
- Government initiatives & policies attributing to this shift
-Key sectors and their contribution towards Indian economy
-Key influencing dynamics – Demographics, Consumption etc.
• India’s Rural Economy
-Overview of Rural Market
-Measuring factors of the rural market (that make them lucrative)
-Key sectors that have catapulted income in Rural India
-Consumption patterns in Rural India
-Opportunities & Challenges for businesses wanting to explore the rural market in
India
• Rural Marketing
-4 Ps
-Pricing modules

The timeline would be of roughly a month. The report needs to be published by April 15, 2019.

Skills Required

• Vast experience of rural marketing
• Experience in CSR/Cause Marketing would be a plus
• Experience of writing marketing reports

About the Client

Provides companies with data, insights and analytics.

Industry

Personal & Household Goods

Minimum Experience:

8+ years

Additional Skills:

  • Brand Management
  • Market Research
  • Rural Marketing
  • Content Strategy
  • Channel Strategy
  • Go to Market Strategy
  • Report writing

No of open positions:

1

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