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Project Details

Consultant to write a report on Rural Marketing Strategy

A leading commercial & professional services company

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  7/03/2019

Cinque Terre

Starts on:  11/03/2019

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Marketing Head/CMO functions, CSR/ Cause marketing,

INDUSTRY

Personal &Household Products

Company Details

Provides companies with data, insights and analytics.

Assignment Details

We are looking for for consultant to help us put together a report on Rural Marketing Strategy in India.

Following are the details regarding the project:
No. of pages - 20 to 25

Report Name (Tentative):
Rural Marketing – Getting the mix right!
Rural Marketing – Leveraging the potential of rural economy

Table of Contents:
• Indian Economy
- India’s GDP and factors influencing GDP Growth
- Government initiatives & policies attributing to this shift
-Key sectors and their contribution towards Indian economy
-Key influencing dynamics – Demographics, Consumption etc.
• India’s Rural Economy
-Overview of Rural Market
-Measuring factors of the rural market (that make them lucrative)
-Key sectors that have catapulted income in Rural India
-Consumption patterns in Rural India
-Opportunities & Challenges for businesses wanting to explore the rural market in
India
• Rural Marketing
-4 Ps
-Pricing modules

The timeline would be of roughly a month. The report needs to be published by April 15, 2019.

Skills Required

• Vast experience of rural marketing
• Experience in CSR/Cause Marketing would be a plus
• Experience of writing marketing reports

Assignment Duration

1 month(s)

Capacity Required

8-10 Hrs/Week

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 8+ years

Qualification: Graduate

fleXpertise required

Channel StrategyReport writingBrand ManagementContent StrategyRural MarketingMarket ResearchGo to Market Strategy

ESTIMATED BUDGET

-

 

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