Project Details

Consultant - Route to Market Transformation Analyst

A leading American multinational manufacturer of confectionery, pet food

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  3/08/2023

Cinque Terre

Starts on:  21/08/2023


Strategy and Business Development


Strategy development, Business planning processes, Business development, Data analytics,


Professional Services - Data Analytics

Company Details


Assignment Details

Our client is one of the top leading FMCG firm and they are looking for a Route to Market Transformation Analyst. This role is centered around driving insights and analytics to allow the organization's market teams to maximize value delivery within Route to Market focusing on distributor services. Within this dynamic role, you'll be able to partner very closely and provide analytical support to many different functional groups.
Key Responsibilities:
• Analyze data to generate breakthrough insights that support markets to
overcome challenges they face related to portfolio sales or supply chain
• Create and analyze dashboards and mappings to support the sales team.
• Map and analyze the product/sales portfolio and identify new business opportunities.
• Map and analyze the performance of sales reps and logistics routing to identify the desirable ROI
• Propose suggestions for improvements to the sales team.
• Analyze Market & competitor trends for Route to Market strategies
• Analyze Sales of the company’s portfolio with specified channels and partners
to determine sales optimization opportunities
• Analyze margin and discount rates for the Market's distributors against
competitive rates
• Analyze Sales ROI & financials for distributor activities
• Generate Insights across the Route to Market strategy to support the
business with optimization & growth goals
• Stay up to date with Market intel on new technology related to sales and
• Support the implementation & own the digital commercial solutions
developed to support the sales & commercial organizations
• Analyze internal and external Market sales and financial data to deliver an
intervention plan focusing on optimizing the as is Go to Market strategy

Skills Required

1. 4-8 years working experience in sales &/or Route to market strategy
2. Experience and working knowledge on FMCG/CPG route to market strategies, sales and digital transformation for India and Asia markets.
3. Experience with data preparation and visualization tools such as Thinkcell, Excel, PowerBi, etc to drive business insights.
4. Experience in managing and visualizing large data sets
5. Experience with sales & finance data analysis, product portfolio, P&L and suggestions for improvements

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions


Nature of Work


Profile Requirements

Experience: 5+ years

Qualification : Graduate

fleXpertise required

Data VisualisationDigital TransformationanalyticsPower BISales & Finance Data AnalysisGo to Market Strategymarket researchchannel sales


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