A Japanese company focusing on correspondence education and publishing
Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad
Posted on: 6/09/2021
Starts on: 13/09/2021
Strategy and Business Development
Strategy development, Business planning processes, Business development, Valuations & business modelling, Data analytics, Corporate Strategy,
Professional Services - Consulting
Our client - a Japanese Education Conglomerate is looking to on-board a consultant who can help in conducting some industry research for Digital Education App Customer Insights Survey.
The consultant will be supported by a Junior consultant.
The research would be focused around :-
- To understanding users’ insight who use the app for their kids education; understand customers’ profile, which part of the
services customers are satisfied and unsatisfied, and to understand the differences by country or region.
- To consider the differentiation points if we are going to create own app services and markets we should prioritise.
- Survey overview(Qualitative Research)
・ Profile of users (households) (parents' educational background, annual household income, child's age, etc.)
・ Purpose of use of App
・ App cognitive pathway
・ App satisfaction points and dissatisfaction points
・ App usage scenes and usage methods
・ Usage status of other apps and learning tools
・ Comparison when using App
・ App usage period and duration
This is an estimated 4 week project likely to start mid September and final delivery Mid October
- Excellent communication, research and analytical skills.
- Strong interpersonal skills
- Experience of having worked in a similar project
- Good stakeholder skills with experience working on similar projects in the past
Experience: 12+ years
Qualification : Graduate
New business modelsManagement ConsultingConsultingCorporate Strategy and CommunicationBusiness PlanningBenchmarking
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