Project Details

Marketing Consultant to Help Build a New Category

A global manufacturer of confectionery products

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune

Posted on:  9/06/2021

Cinque Terre

Starts on:  17/06/2021




Marketing strategy and business planning, Brand management, Product Management (incl product launch), Marketing Head/CMO functions, Innovation/ New product development,


Personal & Household Goods

Company Details

A global manufacturer of confectionery products

Assignment Details

Our client, a global manufacturer of confectionery products, is looking to engage with a marketing consultant who can work with them to create a new category in the snacks and biscuits space.

Key responsibilities include:
1. Help identify the trends in the snacks and biscuits space
2. Overlook the segments driving growth - volume, value and their expected trends
3. Identify the innovations and disruptions taking place in the space and implications and opportunity areas
4. Work with the client to prioritize segments to focus on, and rough sequencing
5. Jointly develop a Go -to-market approach for the prioritized segments, this will include:
- Product portfolio decisions
- Manufacturing/sourcing approaches
- Brand strategy
- Overall marketing approach
6. Work with internal stakeholders to develop an implementation plan with timelines and accountabilities and help put a project management process in place

Skills Required

- 10-15 years of experience in core marketing roles in a leading FMCG company is a must
- Experience in building a new category is expected
- Exposure to the snacks, foods and biscuits space will be a huge plus

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions


Nature of Work


Profile Requirements

Experience: 14+ years

Qualification : Graduate

fleXpertise required

Channel StrategyBrand ManagementMarket ResearchNew product developmentMarket SizingBrand PromotionGo to Market StrategyMarket EntryInternal communicationsB2C MarketingChannel MarketingBrand StrategyDirect MarketingProduct Portfolio


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