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Consultant - Marketing Technologist

  • 20+ Hrs/Week
  •  Remote - Mumbai / Navi Mumbai
  • 3 months
  • Project posted on: 26/08/2021

Consultant - Marketing Technologist

  • Marketing
  • Insights/Market research
  • Marketing communications/promotions
  • Digital marketing

Remote - Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

20+ Hrs/Week

3 months

 26/08/2021

Assignment Details

Our client is a global management consulting firm and they are looking to engage with a Marketing Technologist on one of their projects

Key Deliverables :-
- Defining and bringing a holistic consumer data strategy to life. Experience with using data as a strategic choice for the business to identify use cases to build the business and fill gaps in data, processes, and systems to realise the value.
- Help outline all the functionalities needed by the marketing and growth team in terms of technologies and outlining the options in terms of platforms/tools (e.g,, Hubspot, salesforce etc).
- Help the team think through the pros and cons of the various tools for their specific business and prioritise which ones to go deeper on/pilot.
- Help the team define pilots to test out the various tools and take decisions on which one will work best.
- Lay out an approach to integrate the various tools with the existing stack to get data realtime, seamlessly.
- Give input on marketing & analytics dashboards that use the data coming from the various tools and guide on improvement areas.

Skills Required

- Strong experience with and understanding of marketing technology tools such as Salesforce and BigCommerce.
- Exprience with building and operationalising end to end CRM strategy - at scale.
- Experience working extensively with digital channels and interpreting data around customers.
- Knowledge of digital marketing levers including performance marketing on social, SEO, and paid search strategies. Ability to analyze and optimise entire path to purchase with strong experience in Google Analytics.
- Experience building consumer facing apps and websites that are used at scale

About the Client

A global management consulting firm

Industry

Internet Services

Minimum Experience:

10+ years

Additional Skills:

  • Analytics
  • SEO
  • Social Media Analytics
  • Customer Engagement
  • Marketing Technologist
  • E-commerce
  • Google Analytics

No of open positions:

1

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