Company Details

A global beverages company

Assignment Details

Our client , a leading alcoholic beverages company, is looking to connect with an independent consultant with experience in brand management who can support the team and can deliver the following :

- Designing the brand positioning and consumer mapping and development of launch strategy and brand assets to drive consumer acquisition
- Creation of ATL and BTL assets with advertising agencies
- Lead the consumer trends and undertake concept testing to validate innovation projects
- Project Management: Collaborate and work with multiple teams (Internal & Agency Partners) to deliver innovation projects and work-streams
- Ensure efficient utilization and tracking of allocated and phased innovation budgets
- Constantly monitor competitive landscape in the industry.
- Build relationships with strategic partners, suppliers, and industry experts to deliver output
- Lead the development of work-streams to deliver an “Innovation” culture within the organization
- Commission researches to use relevant market data, consumer & demographic trends to develop future market projections. Work closely with the insights team.
- Assess skills of creative / media agencies and continuously manage / challenge them to provide exceptional level of service
- Leverage Digital media initiatives to further strengthen the brand activation
- Brand Planning: Work with agency partner and internal team to develop Launch Plans/ Campaign Plans/ Activation Plans
- The Innovation Team requires a multi-functional structure to support it and involves multiple stakeholder management- both internal and external
- Liaise with Brand Owners, internal departments, and external agencies for timely implementation of all activities

Skills Required

- 5+ years of work experience brand management, brand marketing, or marketing management
- Project management experience, with in-depth understanding of project management principles and techniques
- Preferred Experience in Alco-Bev (Corporate/ Agency side) firms
- Strong analytical ability – analyze data, develop insights, etc.
- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results
- Creative thinker and problem solver
- Digital Acumen