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Our client , a leading alcoholic beverages company, is looking to connect with an independent consultant with experience in brand management who can support the team and can deliver the following :
- Designing the brand positioning and consumer mapping and development of launch strategy and brand assets to drive consumer acquisition
- Creation of ATL and BTL assets with advertising agencies
- Lead the consumer trends and undertake concept testing to validate innovation projects
- Project Management: Collaborate and work with multiple teams (Internal & Agency Partners) to deliver innovation projects and work-streams
- Ensure efficient utilization and tracking of allocated and phased innovation budgets
- Constantly monitor competitive landscape in the industry.
- Build relationships with strategic partners, suppliers, and industry experts to deliver output
- Lead the development of work-streams to deliver an “Innovation” culture within the organization
- Commission researches to use relevant market data, consumer & demographic trends to develop future market projections. Work closely with the insights team.
- Assess skills of creative / media agencies and continuously manage / challenge them to provide exceptional level of service
- Leverage Digital media initiatives to further strengthen the brand activation
- Brand Planning: Work with agency partner and internal team to develop Launch Plans/ Campaign Plans/ Activation Plans
- The Innovation Team requires a multi-functional structure to support it and involves multiple stakeholder management- both internal and external
- Liaise with Brand Owners, internal departments, and external agencies for timely implementation of all activities
- 5+ years of work experience brand management, brand marketing, or marketing management
- Project management experience, with in-depth understanding of project management principles and techniques
- Preferred Experience in Alco-Bev (Corporate/ Agency side) firms
- Strong analytical ability – analyze data, develop insights, etc.
- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results
- Creative thinker and problem solver
- Digital Acumen
A global beverages company
Alcoholic Beverages
5+ years
1
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More than 3000 clients rely on Flexing It today
We host both full-time & part-time projects from top clients for 100+ skill categories. We also help connect experts like you with clients for short consultation calls called Flexperts
You just need to create a ‘boutique firm’ account during the registration process. The rest of the application process remains the same.
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As a freelancing platform, we do not provide permanent positions or full-time job to our consultant network.
Flexing It will be involved end to end right from contracts to invoicing. Once you are finalized, your payment details are transparently laid out in your contract terms with your client and our team actively liaises with the client finance team to ensure timely payments.
We do not charge any fee or commission from you. Your fee quote will be paid out to you in full as per your project contract.
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