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Our client, a French holding multinational corporation and conglomerate specializing in luxury goods is looking to engage with a Consultant Brand Manager to develop and implement all elements of the marketing mix in order to achieve budgeted revenue, market share and profitability.
Key responsibilities:
1. BRAND PLANNING
i) Preparation of all aspects of the relevant brand plans, in association with the Marketing Head
ii) Coming up with innovative ideas for brand-led experiential events, communication campaign ideas (activations and promotions, etc.) and PR-led initiatives to deliver highly unique brand experiences
2.BRAND PLAN IMPLEMENTATION
i) Deliver market leading promotional activities and provide efficient, timely and accurate marketing support for the relevant brands in consultation with the Marketing Head
ii) Achieve brand image, ATL & BTL objectives and maximize consumer value perception and bring to life key communication strategies through locally driven assets. Measure using key performance tools
iii) Build a relevant PR and digital (social) plan in line with strategic objectives and target audience in partnership with key agencies
iv) Conceptualize and execute scalable promotion ideas per brand in on-trade and off-trade in domestic channels (hotels, restaurants, MOTs, retail)
3. FINANCIAL
i) Understand P&L and be able to work cohesively with sales team to build these to ensure +CTP in accordance with brand guidelines
ii) Deliver/exceed brand financial objectives (revenues and contribution) and channel objectives
iii) Management & ownership of A&P expenditure, ensuring that committed expense remains within agreed and approved parameters. Provide Marketing Head with recommendations to optimize A&P, accelerate portfolio performance and mitigate financial risks
iv) Lead the management and monitoring of POS, promo packs, limited edition & clearance lines ensuring correct classification of stock and trade activation plan to exhaust stock on hand
v) Negotiation with vendors on quotations basis acceptable rates, quality standards and timelines
4. BUSINESS ASSESSMENT
i) Regular analysis and review of brand performance (including trade time), ensuring clear understanding opportunities, threats & competitor strategies
ii) Prepare Business Review reports and reviews for visiting regional/ global senior management and Maison representatives
iii) Manage external contracts with key trade: listings, point of sale visibility and merchandising, volume tracking basis activations committed in the contracts
5. COMMUNICATION
i) Communicate with and motivate the sales team effectively in order to ensure the smooth and effective implementation of brand plan requirements
ii) Collaborate with internal stakeholders - Maisons, regional teams
iii) Act as a true face of the brand and communicate the brand credentials as required to external parties
6. NEW PRODUCT DEVELOPMENT
i) Lead project as needed and help write business and marketing plan in collaboration with necessary
stakeholder – this could be anything from a Value-Added Pack to a Product
-Master’s in Business (Marketing/Strategy) from a premier institute
-Excellent written and verbal proficiency in English
- Strong communication and interpersonal skills
- 6 to 9 years of strong relevant experience in Brand Marketing
-Knowledge and experience on NPD and / or launching products is preferred
-Understanding of RTM of products
- Good exposure to the digital ecosystem and consumer touch points to drive digital engagement. -Digital & social media savvy
-Well versed in digital (mainly social) & e-commerce channel
- Strong proficiency with the Microsoft Office suite with strong working knowledge of PowerPoint and Excel.
- Understanding of brown spirits markets is preferred
- Data driven mindset, numerical and high attention to details
-Being an agile and strategic team player who could work well independently in an autonomous, multicultural and evolving business environment
- Proactive approach in getting things done
- Self-starter – someone who can manage the task from start to finish with minimal intervention.
A French holding multinational corporation and conglomerate specializing in luxury goods
Alcoholic Beverages
6+ years
1
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