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Project Details

Go To Market Strategy- Medical Devices

A Fast Growing manufacturer of Plastic parts and Moulding solutions

 Delhi / NCR

Posted on:  18/11/2019

Cinque Terre

Starts on:  2/12/2019


Strategy and Business Development


Strategy development, Business planning processes, Business development, Valuations & business modelling, Program Management Support (PMO), Corporate Strategy,


Healthcare Equipment & Supplies

Company Details

A Fast Growing auto components manufacturing firm

Assignment Details

Our client is a fast growing manufacturer of plastic parts and moulding solutions firm. They are looking to engage with a Senior Consultant to help them build a market entry strategy into the medical devices space (blood tubes specifically)

Responsibilities include:

1. Identify current and future market trends, needs in the blood tubes industry in India
2. Drive market sizing of components and the growth potential by region
3. Study the manufacturing capacity of the organisation in order to determine feasibility and production capacity
4. Research on the existing regulations and licensing required to enter and function in the market
5. Interact significantly with key customers, sales representatives, and global marketing partners
6. Design a Strategic Go To Market plan involving
- Global best practices in the medical devices space
- Demographics of the target customer audience and rationale for choosing to focus on specific segments
- Value addition to current products and services, key points of differentiation versus competitors
- Development of Sales channels, Pricing strategy, Marketing approaches after full analysis of channel, promotion and pricing paths of major players
7. Execute market plans necessary to undertake conventional market development activities with clear metrics and distinct milestones
8. Develop a basic business case and outline potential for the business over the
next 3-5 years

Note: This is project will be based out of Delhi NCR requiring part time capacity

Skills Required

1. Prior experience of developing GTM Strategies in the healthcare space is a must
2. In-depth understanding of medical devices will be a major bonus
3. Understanding of market research techniques and ability to draw conclusions from the data
4. Ability to creatively solve business problems, innovating new approaches where

Assignment Duration

3 month(s)

Capacity Required

20+ Hrs/Week

No. of Positions


Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 10+ years

Qualification: Post Graduate or Higher

fleXpertise required

Business & Financial ProjectionsBenchmarking Business Intelligence New Product DevelopmentNew business modelsHealthcarePricing StrategyBusiness PlanningDigital StrategiesMedical DevicesChannel/distribution strategyTotal cost of ownershipBlood Tubes




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