A fast growing consumer goods manufacturing company- Senior Consultant

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Project Details

Senior Consultant - Marketing and Branding

A fast growing consumer goods manufacturing company

Mumbai / Navi Mumbai

Posted on: 17/09/2019

Starts on: 2/10/2019

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Digital marketing, Strategic pricing/ Brand P & L, Product Management (incl product launch), Marketing Head/CMO functions, Innovation/ New product development, Customer Loyalty & Retention,

INDUSTRY

Personal &Household Products

Company Details

A leading consumer goods manufacturing company

Assignment Details

Our client is a fast growing manufacturer of spa, aroma traditional and contemporary handcrafted products. They are looking for a marketing consultant to work on branding strategies.

Responsibilities include:

1. Develop and execute brand management plans
2. Identify brand-building areas
3. Leverage customer insight data to refine brand management.
4. Help promote uniformity and consistency of brand
5. Coordinate objectives with marketing, creative, and advertising departments
6. Plan and implement the marketing communication mix across all channels
7. Use consumer insights in terms of media consumption and online behavior
8. Translate them into an achievable road map/action plan

This project is a full time, onsite project based in Mumbai for a duration of 4 months.

Skills Required

1. Prior experience in Consumer Products
3. Thorough experience in B2C industry
4. Should have work experience in retail space
5. Proficient in designing SOPs, process documents and transitioning to leadership

Assignment Duration

4 month(s)

Capacity Required

Full Time

No. of Positions

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 10+ years

Qualification: Graduate

fleXpertise required

Consumer goodsB2C MarketingRetail

ESTIMATED BUDGET

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