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Project Details

Consultant to drive Category Landscape- Skincare segment

A Consumer Products Firm

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  15/08/2020

Cinque Terre

Starts on:  24/08/2020

BROAD CATEGORY

Strategy and Business Development

SUB CATEGORY

Strategy development, Business planning processes, Valuations & business modelling, Data analytics, Corporate Strategy,

INDUSTRY

Professional services - Consulting

Company Details

A Consumer Products Firm

Assignment Details

Our client, a consumer products firm, is looking to engage with a strategy consultant to drive a Category Landscaping of the skincare domain in India to identify white spaces that they could potentially enter (Online Skincare Brand)

Key responsibilities include:

1. Identify the major players in the skincare segment in India and benchmark them against parameters: Ayurveda vs Natural, Application vs Intake, Presence, Ranking etc
2. Map the segment exhaustively to understand product gaps from a competition perspective
3. Develop a thorough understanding of the consumer insights wrt the skincare domain-
- who are they
- demand behaviour
- purchase behaviour
- other perspectives
4. Basis the category landscape, identify 2-3 potential gaps and develop detailed propositions and ideas for the company to explore. Map and plot the propositions against the existing market to highlight USP
5. Working with the firm's stakeholders to discuss, elaborate and close out on one most suitable, profitable and viable opportunity to pursue and build the brand

This project would require full time support for a duration of 8 weeks

Skills Required

1. Full understanding of the pulse of the customer in the consumer products segment
2. Prior knowledge about the skincare segment would be a plus
3. Hands on experience in industry/ category landscaping
4. Ability to gather customer insights and behaviour
5. Should have a forward thinking outlook- Understanding of how online platforms, ecommerce channels could be leveraged
6. Stakeholder management
7. Excellent interpersonal skills
8. Prior experience of working in a top tier consulting firm is a must

Assignment Duration

2 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 10+ years

Qualification: Post Graduate or Higher

fleXpertise required

Business Intelligence Digital StrategiesDigital transformationPersonal CareBusiness PlanningManagement ConsultingNew business modelsLandscapeConsultingIndustry LandscapeBusiness PresentationsSkincareBenchmarking

ESTIMATED BUDGET (Total Budget)

-

 

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