Specialist- Sales, Marketing and product management, dealer management, corporate communication, brand management, public relation, digital marketing, market intelligence and strategic planner • Responsible and accountable for marketing and product management in India. Planning and driving marketing campaigns and product strategy to enhance top line, increase market share and brand resonance among customers, industry and stake holders. • Accountable for National business plan/ marketing plan- Brand management, brand building and positioning strategies (ATL/ BTL), digital marketing • Market Intelligence- Market research, market opportunity, market trends, business strategy and planning, customer behavior, customer trends, competitive intelligence, SWOT analysis, pricing policy. • Planning and executing marketing budget and its calendar. • Organizing various events- Exhibitions, Symposiums, Dealer’s Meet, Product launches, Open Houses, Product demos. • Corporate communication strategy and actions- Median plans, press releases, brochure, leaflets, marketing- sales material, newsletters, e mailers, presentations, sales argument tools, customer retention planning, customer acquisition plans, ROI tools. • Measuring and improving Customer satisfaction levels, client servicing, undertake analysis, research and documentation. • Dealer/ Channel Partner Management (national wise) Achievements- • Opportunity cost or add on benefit of 35% created of marketing budget for 2013-14 • Introduced a Direct Contact Programme in 2013 for creating brand identity and brand rejuvenation for Indian customers • Organized first Open House for Dealers and Customers in Feb 2012 for 200 visitors • Creation of Corporate Branding Guideline and Corporate communication structure for Indian operations in 2011 ROI (Projects awarded)- 1. Public sector customer in Railways: INR 1500 Million + INR 500 Million (AMC) in 2013 2. Private sector customer in to General engineering: INR 70 Million in 2014 3. Private sector customer in Railways: INR 320 Million in 2014

Specialist- International Business Development, public relations, commercials, market intelligence & strategic planning, brand management and project management • International business development and Public relations with Indian and International Government agencies, Diplomats, Chamber of Commerce, Consulate offices, Trade promotion associations, Private companies and other contacts. • Defining and implementing corporate communication plan, campaigns internally and externally like product write-ups/scripts, catalogues/brochures, press releases, etc. • Responsible for preparing commercial offers and participating in various national & international bids/ tenders. • Responsible for determining, implementing & analyzing market opportunity, market penetration strategy, market development, Customer behavior, competitive intelligence, sales performance, customer trends etc. • Project planning and execution for various international clients from Automotive, FMCG, Advertising & Media, Engineering Industry. • Knowledge of various quality standards likes TFS, APQP, FMEA, Six Sigma (Plan-Do-Check-Act Cycle), TGR- TGW and TOC (Theory of constraint). Achievements - Created 4 new accounts from Switzerland, Holland & Spain; 20% for the turnover 2008-09

Specialist- Market research for new market opportunities, market trends, developed value proposition; analyzing competitive environment; strategic execution of brand creation, brand rejuvenation and roll-out of communication strategy; Market intelligence and branding strategy for the potential of baby food products in India.

Specialist- Market research for finding the potential customers for Far East Sectors and Indian Market for the automobile ancillary division; worked on analysing customer and market dynamics, new product development, product launches, developing advertising and promotional plans and brand positioning strategies; Responsible for preparation of Marketing ISO/TS audits and internal auditor in the company; group member for the projects of Value Engineering, Six Sigma and Office & Administration TPM. Achievements - Costing: Variance analysis (production, administrative, selling and distribution overheads)

Specialist- Market survey in Pune and Delhi for finding out potential market; research involved for finding the premium segment customers; research involved using qualitative and quantitative techniques; worked with the logistics company for understanding the total supply chain management & all procedures.