• Managed & Promoted 629 Structured Cabling, Cabinets & Audio Video (Complete Life cycle), managing 360° Lifecycle of the entire range • Designing & Developing Marketing & Promotion tools for Marketing & sales • Instrumental in creating alliances with local player for affordable products • Instrumental in designing New Strategies to take on the Market Leaders • Complete & Smart Management of the products to boost profitability • Instrumental in designing Business Plan for next 5 years with 52% rise YoY • Provided complete content for all Product and Promotional Catalogues Achievements: - • Re-launch of Entire VDI (Structured Cabling + Cabinets + Audio-Video) Range for Legrand • Launched 24 New Product within 45 Days of Joining to compete with the best in the market

• Helped in Revamping of Enterprise Business by designing fool-proof Enterprise Marketing Plan for India and SAARC as part of KPI • 360° Marketing of Products, Mgmt Software and Services in India & SAARC • Managed Marketing & Promotion of more than 150+ Enterprise, 300+ Channel and 100+ Lifestyle Products • Complete strategic Marketing Planning for Brand and Product Promotion including Events, Advertisements, Market Research, ATL, BTL & Collaterals • Research & Analysis of Enterprise Market trends and values to redesign Enterprise Marketing Plan • Extensive usage of Web tools( Website (Organization & Third Party), Email (Internal Tool & Third Party), Google Marketing Tools (SEO, SEM & Analytics etc)), Webinars and SMS for promoting D-Link Brand and Enterprise Products. Achievements: - • Helped Enterprise Business grow 3 Folds in two years time • Independently Handled Large & Very Large Events Budgeting in multiples of crores INR Single Handedly • Independently Handled Marketing part of Strategic Alliance between D-Link and Ruijie Networks • Instrumental in aligning B2C and B2B Business to make D-Link an End-To-End Network Product Company

Achievements: - • Independent charge of two key Brands Digilink & Actassi of Schneider Electric • 360° Marketing for Complete Network Connectivity Business of the Organization • Single handedly Managed Overseas Trips for Sales team and Top Management as part of Sales Meet • Constant Vigilance on the Market and Competition for Digilink & Actassi Brand • Recruited, Trained, Managed Marketing Team and help them achieve success in their Career • Helped Digilink Brand and Product to sustain in the lean period and strengthen its market base • Devised Marketing Plan and reached out to New Market in this period • Independently handled complete Internal and External PR Communication for Digilink and Actassi Brand of Schneider Electric

Achievements: - • Independently handled Digilink Campaign including stall at GITEX Dubai • Independently handled ATL & BTL Promotion of Digilink in GCC • Marketing of all D-Link Hardware/Software products & related Services. • Initiated Online & Social Marketing Activity for D-Link in the Year 2007 • Appreciation Letter for Remarkable Turnaround time in the Year 2009 • Appreciation Letter for Marketing Initiatives in the Year 2008 • Independently handled & represented (Marketing) D-Link & Digilink brand at various National & International Events in my first term • Launched GVC-3000 video conference system concurrently in Mumbai, Bangalore & Goa in front of Press Fraternity. similarly numerous product launches done. • Managed around 300+ Regional, National & International Business Events between 2008 & 2009 alone • Lead the Marketing and Promotion campaign for Alliance between D-Link and Foundry Networks ( Now Part of Brocade Networks) • Started managing Creative Designing, Media Buying and Publishing of Advertisements Independently for D-Link since 2006 • Independently handled D-Link Green Initiative Launch in 2006 • Instrumental in Surveillance & Security Product Launch and Promotion • Handled Internal and External Communication for the Organization