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Total Experience: 16 Years
Hourly: 6-12 Hr/Week

Over 16 years' across Strategy,Analytics, Marketing and Sales in the Consumer Durables, FMCG, IT and Professional Services sectors. Significant experience in entrepreneurship; building and leading high performance teams & organisations; research and data driven consulting.

Skill profile

Broad Category Sub Category Industry Time Spent
Marketing Marketing Head/CMO functions Professional Services - Data Analytics 2 years
General Management/Leadership Chief executives Professional Services - Consulting 4 years
Marketing Marketing strategy and business planning Professional Services - Data Analytics 5 years
Marketing Marketing strategy and business planning Professional Services - Consulting 1 years
Sales Business Development Training, Skilling & Assessment 2 years
Sales Sales/Sales & Distribution Head Supply Chain & Logistics 2 years
Strategy and Business Development Strategy development PE, VC and Hedge Funds 2 years

Profile overview

Independent Consultant Various PE/VC funds and investors

Consulting Investors on Market Entry and Growth Strategies as well as Market Trends and Insights on the Consumer Goods & Retail, IT - Enterprise & Consumer Hardware and Services and Travel Industries. Specific focus on India and Emerging Markets.

Chief Executive Jaunty Roads Travel Consults

Help Travellers from across the world plan their leisure travel in India.

Chief Marketing Officer Ma Foi Analytics

Set up Marketing for a unique Analytics Start up and transition it to a full time leader post stabilisation

Consulting Head of Strategy Metacrux Consulting

Helped this start up Retail Consulting organisation identify its niche, go to market strategy and delivery model 

Manager - Analytics Hewlett Packard

Set up and led Strategy, Marketing and Sales Analytics for the Enterprise and Consumer businesses across the Americas, EMEA and Asia Pacific regions

Senior Analyst Booz Allen Sales Estimation System

Sales Estimation for New Product, Relaunches, Line and Brand Extensions in the FMCG sector. Managed the Unilever (Skin and Haircare) and Pepsico clients across Asia Pacific, South Asia and the Middle East.

Managing Partner The Skillsmiths

Own entrepreneurial venture into aptitude and skills' assessment, training and mentoring

Business Manager Career Launcher (I) Ltd

Set up a new lines of business - undergraduate test prep (for Engineering, Medicine, Design, Business Administration and Law) and Aptitude and Skill Assessment. Developed a network of Channel Partners to drive reach and customer acquisition. Drove profitability at a centre level for new centres and businesses.

Area Sales Manager VIP Industries Ltd.

Responsible for Revenue and PL at a Branch level. Key initiatives included: 1. A retail census to map all luggage selling outlets resulting in accurate market sizing, network expansion and optimization and data driven sales 2. Established the Modern Trade Channel in South India comprising of exclusive stores, malls, hyper markets and modern multi brand retail stores. 3. Overhauled the Wholesale Channel in North India by breaking Big Dealer monopoly and nourishing new dealers to enhance brand footprint and increase market share at a store, micro-market and channel level at the cost of competition

Expertise tags

strategy entrepreneurship people leadership program management organisation building marketing analytics market research consulting business research market intelligence channel sales business development go to market channel strategy market entry


PGPCM, MICA (Institute of Strategic Marketing and Communication)
B. Com (Honours) from Sri Venkateswara College, Delhi University