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Analytics startup veteran with 17 years of experience

Profile ID : da034b

Total work experience : 17 years

Gender : Male


Skill profile

Broad Category

Information Technology

Sub Category

Business Analysis



Time Spent

16 years

Profile overview

CEO | Mobius Innovations

Mobius Innovations was a technology startup based in Singapore working on building a context awareness platform for mobile devices. Fractal Analytics acquired the company in 2014 for its context awareness Intellectual Property. Apart from co-founding the company, my experience includes the following:
§ Awarded a grant from the Singapore government for technology innovation
§ Built a platform capable of detecting, reasoning and executing on contextual signals from mobile devices
§ Built interest graphs using linked open data and natural language processing technologies
§ Created a complex event processing platform capable of processing massive data using streaming analytics algorithms
§ Developed location based analytics algorithms to profile app users using their GPS trace data
§ Setup a partnership network with leading System Integrators to represent the Mobius platform

chief architect | Fractal Analytics

Fractal Analytics is a consulting firm, considered one of the pioneers in the Indian Analytics space. Was the Co-founder of the firm and managed various roles including marketing, consulting and IP development. Some highlights of the tenure at Fractal include:
§ Speaking at multiple forums on social media, analytics and applications in retail banking, insurance and telecom domains
§ Led CRM analytics and segmentation engagements for 30 Banks. Delivered engagements in Thailand, Indonesia, Singapore, Vietnam, Taiwan, South Korea, India, Egypt, Saudi Arabia, UK, Australia and Brazil
§ Developed business strategies for clients on issues across the customer life cycle from acquisition, value management, retention and advocacy
§ Conceptualised, built and delivered consulting solutions like CRM health check and Business Diagnostic which resulted in strategy roadmaps for banks
§ Consulted retail banks on predictive analytics model development and implementation
§ Developed a social media analysis platform, eavesdrop, which used text mining algorithms to derive consumer insights from
conversations around brands
§ Setup in house Business Intelligence Units for Asian banks involving seeding, training, and scaling analytics teams


PGDM | IIM Ahmedabad

BTECH | IIT Madras

Additional Details

Driving adoption of Context Aware technologies

Availability for Projects:
By Hours : 20+ hrs/week

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