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Total Experience: 29 Years
Hourly: 20+ Hr/Week

An experienced professional with over 30 years of dedicated and extensive hands-on experience in sales & distribution, B2B sales, sales transformation, sales capability development and digital transformation in sales & distribution which significantly benefited business performance and customer experience. Skills: Sales & Distribution transformation, Sales Processes, Sales Capability Development, Performance Management, Manpower Dimensioning Sales Training Experience: As Sales Trainer: Conducted 500 Hours of sales training covering 31 sessions and 400 participants. As a capability head: Managed 1300 hours sales & product training covering 70 sessions and 1000 participants

Skill profile

Broad Category Sub Category Industry Time Spent
Sales Distribution/channel management Construction Materials 19 years
Sales Sales Operations Construction Materials 6 years
Sales Sales Operations Training, Skilling & Assessment 4 years

Profile overview

Independent Consultant - Sales & Distribution Transformation, S&D Digitalization, Sales Capability Building, Influencer Management Freelancer
2021-Till Date

Area of specialization: Sales & Distribution, Digitalization, Sales Processes, Sales Capability, Influencer Management, Sales Lead Management, Channel Management, Sales Pricing, Trade Margin Management, Change Management

Head - Sales Excellence Jubilant Agri & Consumer Products Limited

Driving sales and distribution transformation, sales capability development, digital transformation in sales & distribution

Head - Business Excellence (Driving sales effectiveness and transformation) CK Birla Group (Orient Cement Limited)

Working towards developing and strengthening the management system and processes to transform and achieve excellence in everything we do in sales & distribution, marketing, logistics and technical services & customer support functions.

Sales Capability & Processes Manager (Sales Development) Akzo Nobel India Limited

As Sales Capability & Processes Manager, my assignment is to "Improve productivity & efficiency of the sales team (> 600 members) of all business verticals (Retail & B2B) impacting revenue of INR 2000 Crores through sales capability enhancement & robust sales processes. The job mainly involves designing, development & deployment of sales training programs, sales force automation and sales process engineering & re-engineering."

Regional Sales Operations Manager Akzo Nobel India Limited

Establish common sales processes across the region & help automate the new and established sales & discount processes Designing, developing & deployment of trade schemes, channel marketing, BTL (demand generation activities in particular) in the region Deploy training programs and materials to sales team at all levels in to ensure that the business and organizational goals are met

Sr. Zonal Manager - Gujarat & M.P. Akzo Nobel India Limited

Sales & Distribution of decorative paints in Gujarat & M.P. Responsible for business (delivering revenue & gross margin) through Channel and Project customers, 8 ASMs and Project Sales Managers & their teams.

Expertise tags

Tracking and Reporting Change Management Key Account Management Channel Sales Demand Generation Salesforce automation Sales Strategy Change Management Sales Capability & Training Channel Strategy Sales & Distribution CRM (Customer relationship management) systems


Post Graduate Course in Business Management (Executive MBA), XLRI, Jamshedpur
Diploma in Management Consulting (Pursuing), Institute of Management Consultants India