I work on building key messages through stakeholder engagement. At core of branding and communications I am responsible for turnaround of communications (internal and external communication) and redefining all approaches, whether digital or print aimed to be customer-focused. Internal Communications: Forge robust structure of internal communications through mentoring and training of employees in a wide scope by evolving a matrix for stakeholders across facilities (works and offices), technical R&D, business, skill development, crisis management and employee engagement - through broadened vistas of Human Capital. External Communications: Build communication platforms for strengthening association of Greaves with markets (Indian and global), communities, OEMs, investors, media and policy makers through strategic communications.

Lead communications function to define the corporate brand, design and optimize Corporate Social Responsibility programmes, leverage community engagement projects and offer consultancy for 'Public Perception Campaigns' at Excel Crop Care Limited. As an industry representative through Excel Crop Care, in a stewardship role - • Create communication tools to educate, promote and encourage safety in the manufacture, transport, distribution, storage, use and disposal of plant protection substances • Liaise with end users, civil groups, decision makers, media and governments in sharing information related to products, services • Approach principles of the Stockholm Convention/UNEP and translate to end users, other stakeholders • Develop tools for managing people’s opinions/ perceptions referring to plant protection molecules and their impact on people and environment. • Programme strategies for mass communication and public awareness • Deploy policy advocacy initiatives rising out of international treaties to the federal departments, research institutes, civil society groups, media and general public. • Strategise and synergise communication to suite social media platform and mainstream media • Develop knowledge pools pertaining to environment, safety, health & new challenges in agriculture against the backdrop of transnational treaties • Offer an interface to farm workers, factory workers, civil society groups, opinion makers, media and general public. Excel Crop Care Limited - DGM, July 2009 – August 2014 • Develop Communications Strategy for all stakeholders to translate corporate values • Value Reinforcement and cascading of the document • Policy Framework for internal stakeholders • Define corporate image and communicate through Social Media, web presence • Liaison with Marketing & Export team for CRM • Media Interface • Brand Communications • Media & Crisis Management

• Internal/External communication (Website, Brochures, Brand playbooks, cascading values, vision, mission documents) • Design & Implementation of Group-wide Communication Strategy • Branding support towards Marketing & Sales Functions • CSR Initiatives

Communications and content management

Marketing and promotions for music and record labels.