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Scope of the call

Product Portfolio Planning expertise in two-wheeler market

A leading Consulting Firm

Expected date of call: 18/07/2025 or 21/07/2025

Minimum experience Needed: 14 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Product Management (incl product launch)

INDUSTRY

Professional Services - Consulting

Domain Expertise Needed

minor feature additionsmechanical tweakscosmetic changes

Required experience in organisation like

Astra Honda MotorHondaKawasakiBajajSuzukiTVSYamaha

Have worked in roles like

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Question You Would be expected to answer

  • What is the typical lifecycle of a 2-wheeler product/model in Southeast Asia market (Indonesia, Vietnam, Thailand and India)?
  • How long does a platform usually last before a major overhaul is needed?
  • How do you approach evaluating whether to phase out or refresh a model?
  • What frameworks or data points are most critical for making portfolio decisions?
  • What exactly is a facelift in the context of 2-wheelers? How is it different from a full model change or generation change? What are typically included in a facelift (e.g., cosmetic changes, minor feature additions, mechanical tweaks)?
  • In how many years does facelift happen?