Scope of the call

I require an expert to help me retail my brand of dry fruits (starting with cashews) . Currently, i operate as a trader of cashew kernels in Goa I need advice on how to position my brand (premium like a Rostaa or mid-market like a Karmiq/NHB). What SKUs should i be keeping? Which cities should i be targeting (Tier 1 or Tier 2), how do i get started? and what are the typical margins?

Calluna Cashews Private Limited

Expected date of call: 25/01/2019 or 28/01/2019

Minimum experience Needed: 5 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Marketing strategy and business planning

INDUSTRY

Agro Processing & Food products

Domain Expertise Needed

Modern RetailFMCG Retail Distributors

Required experience in organisation like

Nestle Hindustan UnileverITCBritannia

Have worked in roles like

MarketingSales

Question You Would be expected to answer

  • How should I position my brand - premium or mid-market?
  • Which cities should i be targeting (Tier 1 or Tier 2)
  • How do i sell my brand?
  • What are the typical margins?
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