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Scope of the call

I require an expert to help me retail my brand of dry fruits (starting with cashews) . Currently, i operate as a trader of cashew kernels in Goa I need advice on how to position my brand (premium like a Rostaa or mid-market like a Karmiq/NHB). What SKUs should i be keeping? Which cities should i be targeting (Tier 1 or Tier 2), how do i get started? and what are the typical margins?

Calluna Cashews Private Limited

Expected date of call: 25/01/2019 or 28/01/2019

Minimum experience Needed: 5 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Marketing strategy and business planning

INDUSTRY

Agri & Food Processing

Domain Expertise Needed

FMCG Distributors Retail Modern Retail

Required experience in organisation like

NestleITC Hindustan UnileverBritannia

Have worked in roles like

SalesMarketing

Question You Would be expected to answer

  • How should I position my brand - premium or mid-market?
  • Which cities should i be targeting (Tier 1 or Tier 2)
  • How do i sell my brand?
  • What are the typical margins?