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Scope of the call

We are looking to engage with domain experts to support a strategic study on a key industry player’s portfolio and go-to-market (GTM) strategy in India.

Custom Research and Analytics Firm

Expected date of call: 15/05/2025 or 16/05/2025

Minimum experience Needed: 15 Year(s)

BROAD CATEGORY

Strategy and Business Development

Sub CATEGORY

Strategy development

INDUSTRY

Personal & Household Goods

Domain Expertise Needed

StrategySegmentationRetention

Required experience in organisation like

Diversey

Have worked in roles like

-

Question You Would be expected to answer

  • Portfolio and go-to-market (GTM) strategy in India
  • Their geographic presence, revenue mix across regions, and any planned expansions.
  • insights into revenue contribution from key accounts, customer retention strategies, RTM structure (distribution model, salesforce deployment, frontline execution), and how margins, schemes, and incentives are designed to drive demand and partners.