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Scope of the call

Understand key levers and best practices for new customer acquisition via digital and performance marketing. Deep-dive into campaign setup, optimization tactics, and channel effectiveness across platforms like Meta, Google, and OEM integrations. Explore emerging mobile marketing strategies (e.g., geo-intent, vernacular targeting, pre-installs) and their impact on acquisition and retention. Assess the role of digital partnerships and alternative growth levers beyond performance marketing in scaling user base.

A company driven by a strong focus on creating consumer-centric digital products

Expected date of call: 23/06/2025 or 27/06/2025

Minimum experience Needed: 10 Year(s)

BROAD CATEGORY

Information Technology

Sub CATEGORY

Data Science

INDUSTRY

Ecommerce/Online Retail

Domain Expertise Needed

digital partnershipsperformance marketingmobile marketing

Required experience in organisation like

swiggyblinkitmeeshozepto

Have worked in roles like

-

Question You Would be expected to answer