Scope of the call

We are looking to engage with Advertising and Marketing experts.

A leading management consulting firm

Expected date of call: 9/06/2021 or 10/06/2021

Minimum experience Needed: 10 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Marketing communications/promotions

INDUSTRY

Advertising & Media related

Domain Expertise Needed

DIgitalMarketing

Required experience in organisation like

Mindshare

Have worked in roles like

Marketing Head

Question You Would be expected to answer

  • Levers to optimize / increase ROI of digital / OTT marketing spend (Facebook, YouTube, Social Media, Hotstar etc.)
  • Benchmarks on expected agency commissions, rebates, AVBs for digital media spend (based on client spend)

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