Scope of the call

The client is a brand of tiles conducting a study to understand how large corporates are engaging key stakeholders (e.g., builders, architects, interior designers) to better market their products. They are looking to speak to marketing experts in the construction materials industry who can share perspectives and ideas on these topics.

Large manufacturer of construction materials

Expected date of call: 11/06/2019 or 12/06/2019

Minimum experience Needed: 15 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Marketing Head/CMO functions

INDUSTRY

Construction Materials

Domain Expertise Needed

marketingchannel sales

Required experience in organisation like

nerolacasian paintsakzo nobel

Have worked in roles like

-

Question You Would be expected to answer

  • Understand what was the purchase decision journey of the Architect for their product category? How different was it from other categories reaching out to the Architects? Any thoughts on how it would be different for the Tiles category?
  • Identify what were the pain points /challenges of the Architect in his purchase decision of their category and in his professional journey. Any thoughts on what they would be for the Tiles category
  • Identify what excited and/or motivated the Architect during their engagement. Is there anything specific that the architect desired from their partner vendor

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