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Scope of the call

We are looking for profiles of Senior Experts in the Consumer Healthcare industry to understand the OTC space.

A consulting Firm

Expected date of call: 22/01/2021 or 23/01/2021

Minimum experience Needed: 15 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Marketing Head/CMO functions

INDUSTRY

Healthcare Providers & Services (Hospitals, clinics, diagnostics)

Domain Expertise Needed

Marketing

Required experience in organisation like

Piramal OTCMankind PharmaSun Pharma Consumer

Have worked in roles like

-

Question You Would be expected to answer

  • What are the possible routes for OTC ability for shortlisted products?
  • What should be the channel mix for OTC products? How is the reach developed for an OTC product? What are the margins and incentive schemes currently offered to channel partners?