Written by: Flexing It
14/09/2023
3 minutes read
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A prominent internet services provider firm set its sights on expanding into the rapidly growing South-East Asia (SEA) market. They aimed to capitalize on the surge in demand for Over-The-Top (OTT) and streaming services in the region.
To chart a successful course into the SEA market, the firm sought the expertise of Flexing It's remote consulting services to conduct a comprehensive study of Video OTT players. The key countries identified were - Indonesia, Vietnam, the Philippines, Malaysia, and Singapore.
The Flexing It consultant hired for the project has years of experience in the dynamic OTT industry landscape within the SEA region. They were also well-versed in the distinctive challenges and abundant opportunities that await in this burgeoning market.
In the early phases of the project, the consultant reviewed publicly available information, industry reports, and market studies, providing the client with actionable insights for their business expansion. This also enabled a rigorous comparison of Video OTT players regarding their product offerings, market presence, and strategic areas of collaboration.
The consultant identified crucial partnerships with Telcos, Government entities, other digital apps, and Internet Service Providers (ISPs) that could facilitate the Video OTT players' operations. They also analyzed prevalent revenue and commercial models of Content Delivery Network (CDN) players in the SEA market.
To study niche users per the project requirements, the Flexing It consultant deployed targeted surveys to understand the digital consumption behavior of airline users in the specified countries. The project also covered forecasts of emerging trends within the SEA region that could influence the OTT industry and the client's business strategy.
With our consultant's insights and expertise, the client navigated SEA's complexities, forging strategic partnerships with Video OTT players. By aligning offerings to user behavior, they gained a competitive edge, establishing a solid foothold and enriching digital experiences for millions!
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